Offering a wide range of quality products at a good price is what attracts and retains customers. Sure it costs money to keep offerings available, but I think that is money better spent than creating and disseminating marketing-BS, generally.It usually happens because while the low-selling offering is just sitting there doing nothing, the landscape is changing around it....and those new rules have to be adapted to that product, just like all the rest.
Taking the Carved Top Dinky P (CTDP) as an example, about five or six years ago Warmoth changed how we build carved tops. We went from 3/4" solid figured wood tops to our Double Lams, which use a 1/8" figured piece over sub-lam of non-figured wood. As a result, we had to create new CNC programs for all carved tops models...including the CTDP. Then we had to updated the website to acknowledge the change...including the CTDP page.
Another example might be offering a new bridge rout. You have to program this bridge rout for all bodies, including the CTDP. But does it actually work correctly on that body, with no conflicts? Well....I guess we have to build one to find out. Then you have to update the offering on all the bass bodies on the website, including the CTDP.
Now you've spent a bunch of money on a body that sells maybe four or five units a year.
Hope that makes sense.
Warmoth will get my business because it has what I want now, and not because it is a streamlined to the hilt operation. Please, do what you need to stay in business and generate some profit but don't discount our loyalty to the brand which was hard won with attention to the details.
For my new bass, whenever the GAS will subdue my better judgement, I will be looking to Warmoth first, based on past experience.
Oh, and don't forget the lefties.
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