Thanks!
The fixture is a bit older but still available on the usual e-commerce sites for about $180. Comes with a bunch of stock gobos - none of which I would use for band. I did use one of them for Hallowe'en lighting on my front porch, though!
Custom gobo (metal disc only for this fixture) was another $60 or so from thegobo.com. I developed my own artwork, uploaded the file (image or PDF is acceptable), approve the proof and wait a few days for the disc to come in the mail. Insert custom disc into the fixture and you're done! Limitation is this is just white light with the rest blacked out. Also, the projection is static, not dynamic. Pretty simple. Other more expensive and complex gobo fixtures can accept glass gobos that can be coloured and where the artwork can be more refined and that have animations, etc. Check out thegobo.com for examples and pricing. Apparently, you can make your own color gobos by using transparencies and home printer. I have not figured out how that works but seems like it would take some trial and error to get scaling/colours in the artwork just right.
The EZ Gobo fixture has a built in rechargeable battery and an IR remote so can be mounted without cabling. Has an extremely strong magnet on its base or could be used with a standard Chauvet fixture clamp. It's a one trick pony but as you can see, it's scaleable (from characters just inches high to something measured in feet) with good results. So for around $250 I have an effective tool that can be used for on-stage branding in a way that's more effective and efficient than a banner or something similar. If I need a different logo projected, I just need to pony up $60 for a new gobo disc.
I did look into picoprojectors, but they don't scale as nicely and are not as bright - so the image is washed out if ambient light is too high. More flexible in what can be projected, just doesn't work as well. And you need power cables.