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It's not a question of loyalty to a brand. I'm a fan of good tone. I've played my current go to bass for 4 years and it's the best I've found, that I could afford. I'll happily upgrade it to any bass, within budget, that sounds better.
Fender in my Pic but I also have G&L's,Ernie Balls,Warwicks,Gibson's,Rickenbacker's.. Generally anything that works well and is consistent for day to day shows,studio work..
I don't know if it's brand loyalty but I have always preferred Rotosound RS66 rounds. I've tried all the others but probably prefer the Rotos because that's what I started on in the 80s.
I also have used many Tech 21 products, they always seem to market products for bassists. I still need to try out a Geddy2112di and the Steve Harris SH1. I currently use a VTBass500.
For amps: Mesa
For Cabs: Low Down Sound
For Bass: since buying my Ric I have only built myself basses.
For Beat making: Roland or Korg synths and drum machines.
Bass wise, I'm all over the place
But still love my Genz Benz gear ( Streamliner 600 and uBer 2x12 ) even though they no longer exist as the same company.
Starting to build up some brand loyalty for Darkglass too.
Much of my current gear is Carvin (basses and amps) but my last purchase experience kind of soured me on them for a while. Not to mention how they wound down the amp side of their business.