Couple of thoughts. The Hartke Aluminum 410 concept was a pretty radical design idea. Radical design ideas seem to go in one of three directions:
- They do not catch on at all. They fail. (New Coke)
- They catch on, popularity swells, and eventually they alter the status quo in their category. (the iPod)
- They develop a following, become popular for a period of time, but fail to materially alter the status quo, and become a niche product. This happens especially when a competing product comes along and becomes a category 2 (Sony MiniDisc, or perhaps the music of Jesus Jones)
