I sampled some new Jazz pickups in my bass last year just because I got the itch to try something different. When I tried the new pickups though, I immediately recognized that they didn't have the same "oomph" that I got from my other pickups. They had okay tone with more clarity in the mids compared with my older pickups, but the "fatness" was more diminished, especially when I blended slightly toward the bridge pickup.
I suspected that these newer, less imposing pickups might work well in a bass with an on-board preamp, so I eventually dropped them into a cheap Bacchus import with a preamp to see what I could get out of that. Turned out that this combination was better than I expected. I could solo the neck pickup without much boost or cut, bump the highs for more snappiness with the pickup blend right in the middle, or bump the lows to fill in the bottom if I faded just a little in favor of the bridge pickup.
Although this Bacchus worked well with the on-board preamp, I have no desire to add one to my old passive Jazz, probably because I just don't recognize something lacking in that one. I suppose the need or want for a preamp in any bass is really a case by case issue. While a preamp can bring some flexibility to a player's control over aspects of an instrument's sound, it won't make a bad sounding bass magically sound great.
My other main player is a custom P/J that came to me with a B/T preamp and active EMG's. Something about those pickups wasn't thrilling me, so I got a similar itch to try something else. My luthier pal sold me on a set of Joe Barden's, but we also took out the preamp - he thought that would be the smart way to go. Turns out he was right and the touch, tones, richness, yaddah-yaddah are absolutely thrilling me many months after the swap. So here's a case where nothing is lacking - no need to fill a void with a preamp.
The other perceived "need" for an on-board preamp could simply be about being able to tweak your frequencies right there at your bass instead of going over to your amp's tone controls to do it there. This can actually be a nice convenience if you jump from perhaps an old-school blues sound right into a more aggressive rockin' tone or something funky that needs brighter highs. Maybe easier to adjust on the fly.
Both my basses are now passive (the Bacchus is loaned out to my pal's daughter) and I can turn the passive tone control up or down to take care of that end of my tone. I may use one in a new instrument in the future, but I really don't think it's a deal-breaker either way.