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When is the right time to launch your FaceBook page?

Do you think you should wait until your band is actually gigging to launch your page? Is it OK to publish it as you're just starting up and not established? Perhaps as long as you have a song or two to post, is publishing the page a good idea? Does it not really matter and I'm just overthinking this?
 
Depends how much you want to maintain it. If your naturally a FB junkie and keep things current, go for it. Launch it and update as things progress. If you don't live in FBland, than just wait until the band is complete.

Lately, I'm noticing peoples personal FB pages get more traffic and chatter than band/business profiles.
 
I think you're over thinking it. Ideally, I probably wouldn't launch it until we either had were recordings or were beginning to start gigging actively. But honestly, I don't think it matters too much.
 
I say launch now. It can only help when you start trying to book gigs if you're able to say "we have a zillion people following our band on FB and we'll plug this show to all of them." Until you have material, videos of shows, etc. try taking some pictures at a rehearsal. Have a caption contest or something to build some buzz. Depending on the demographic you're targeting, the music may be secondary even after it's up...
 
I've created two band pages to simply try and hold the band names I came up with. Neither has any music linked to them yet, but they will. I view it as a planting-the-flag kind of thing.
 
If you over post in Facebook people will naturally start to ignore your posts. The best policy is not to post unless you have something relevent to share with your fans. Gigs, recently recorded music or other big plans are good things to share. Also, don't overpost about the same thing. People will get annoyed and stop paying attention to you.

Search on how to select all your friends at once, there is a little java script that makes life so easier.

Do not post your music directly to Facebook. Post it to Sound Cloud or something else, and link FB to that.

It's a great marketing tool, but can be counter productive if over or misused.
 
"For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it."

Read the entire thing here: https://www.facebook.com/legal/terms
 
Immediately. No reason not to.
Come up with an idea for a band... start a facebook.

Im going to put together a facebook page for a fictitious band, complete with members, and post all about our awesome gigs, but never actually play any. Steal my idea and I'll slit your throat.

Lmao!! I'd follow that page with a passion just to make it seem like the most popular band that no one has heard lol