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Why did prog rock never have mass popularity?

Martin Page said that Peter Gabriel influenced the music for "We Built This City" by Jefferson Starship, which he wrote the music for. Personally I don't hear a similarity in the finished song.

I hated this kind of mainstream 80s rock when it first came out. Now I love it. I would rather listen to this song 50 times rather than any early Airplane hit from the 60s even once, as of now.
 
Back in the 90's, a very busy band I was in was reviewing and freshening up our setlist, and our drummer wanted to add Roundabout. One of our guitar players replied...
"Your average nonmusical music consumer has zero interest in listening to endless musical masturbation over nonsense lyrics."
 
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My ex wife and former fiance both called King Crimson "what the f*** is that?" Music... we're not together anymore.

King Crimson was easily the least commercially successful out of the big classic prog names (Yes, Rush, Genesis, ELP, Tull, Kansas and some people would add Pink Floyd but personally I don't consider them prog really). Out of all their albums only ITCOTKC went Gold in the US and UK. According to their commercial success we can also conclude they were probably THE LEAST APPEALING to the general rock public out of the mentioned classic prog greats.
 
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Your thoughts?
Why was prog rock less successful than other styles/subgenres of rock music?

Because the entire point of prog is to not be popular, it’s to be cerebral. It’s complexity in music for the sake of complexity in music, and it doesn’t move booties on the dance floor. The way human brains perceive music is intimately intertwined with how human bodies move; Adam Neely just released a really good video about this very topic.

The very nature of popularity means appealing to common denominators.
 
Last week I listened to Godley and Cremes album "L". Pure prog. Very Zappa influenced. All because I read a recent interview of Godley. "The label kept giving us money to compose and produce this type of music, which was surprising. So we did. I'm very grateful!".
 
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