Any driver in any box will make a sound if you feed a signal strong enough to drive it, and you may even like it, but it does not lend the manufacturer any edge with regard to knowledgeable design. Certainly swapping drivers will change something and you may even like it, and describe it with lyrical prose, - it would be better to know what is happening. Fitting a more sensitive mid driver will mean more mid output in a 3 way passive crossovered design, and a less sensitive mid driver a mid dip, one situation may be more useful for fretless expression and the other for slap bass. I don't doubt the sincerity of the people in the company in servicing the muso's needs but what they do and how they do it certainly adds more mystery and misunderstanding to the process of selecting cabs.
Whether they benefit commercially from exploiting the mystery i do not know, ... my guess is they would benefit commercially if there was less.
Schroeder certainly benefited from the mystery mojo around his cabs and I think his was largely an empirical process. I understand they offered a tweeter upgrade. When a manufacturer does this, it must be that they are not convinced about an identifiable sonic goal in technical terms but they are just aiming at getting to a ballpark, sometimes getting there, sometimes justing getting to the carpark outside the ballpark.
There is no need for a manufacturer to necessarily know more than their customers, but if they don't know what they are doing in technical terms, and their customers don't know what they are doing, it makes for a very confused situation. You pays your money and you gets what you want and when you do this maybe reflect that bass players probably deserve better than staring at the moon for cheese.