• TalkBass has been independent since 1998. Add your voice.
    Create a free account to reply to discussions, view embedded media, and browse with fewer display ads.
    Join freeLog in
    Want zero display ads or expanded classifieds tools? Compare plans.

fender price hike.. or not?

I don't think it was a ploy to make people buy up all the left over 08's. Because they even printed up the new catalog with the new prices,I picked one up at GC the other day. That had to cost Fender a pretty penny to print and distribute all those catalogs.
 
Why are we blaming Fender for the effect the economy had on their sales?

don't you know. they're a corporation. they're evil. they aren't allowed to make a profit. they should make and amazing, all handmade bass with top notch wood, pups, etc. and sell it at a price I can afford. it's not like they don't have the money to do that. my question is... why aren't you blaming fender for the economy. ;)
 
I don't think the street price has ever been a function of how much the store actually paid for the stock. When other companies have had price increase, when it changes, it changes, regardless of how much the inventory in stock cost the store.

I'm not blaming fender for the price hike, but I am one of the people who bought a bass I couldn't afford because of the impending price hike, and now I am wondering ***?? :D
 
Pricing is a funny thing - that's why there are entire college courses taught on "price theory" -

If I recall correctly, when I worked at a local fender dealer in the late '80s, Fenders were "A Mark" item - that is, the store paid 50% of the retail price and so nearly half of the instrument's price was negotiable... So the ~$750 custom Fender P-plus had them order cost me less than $400 new - but only because I was a teacher and got cost pricing. The rule of thumb was no more than a 30% discount for normal folks, and if it was mom & pa, GOUGE THEM HARD. Great store, G*** T***r.

Anyway, If Fender put out the word that prices were going up and then retracted that, I would be shocked. Fender is imperfect, but they are old enough to know how to deal with this sort of thing - one doesn't raise cost to dealers and MSRP to then retract that.... and if they did, don't you think they'd be advertising it? "At Fender, we know times are tough, so while our costs may be going up, we *refuse* to pass those costs on to the hard working musicians around the world that depend out our gear..."

Nah, this whole thing sounds like a dealer network snafu. Now, why EB , etc are rasiing prices - they may have been responding to Fender, hoping to make a few more bucks... who knows.
 

Latest posts