So here's putting my mouth (which can be fairly large at times) where my $$$ is:
Dear MF:
Less than a week ago I could have purchased an Acoustic BN112 cabinet for $195 with 15% off. In the past few days though the price has soared to a whopping $399! To be honest, I always thought you undersold that particular cab because it really is great sounding, but the Acoustic line is a value-priced product and should not be competing directly with the others you sell.
You've taken what is very appealing to people with minimal budgets and are directly competing against the Ampegs and Fenders of the world. IMHO, it's a mistake, but one I do hope is reversible. I myself would have priced it between $250-275 before any rebate, where as we're currently looking at $340 even after a 15% discount!
Here's my biggest problem with this thinking: the resale value of the Acoustic brand is not worthy of such a price hike. If I could sell a piece for 80% of what I paid for it a year later that would be one thing, but Acoustic doesn't have the pedigree because it's your in-house brand, built cheaply compared to other brands, and tons of used product always available, keeping said resale prices down. So why on earth do you think your customer base, one of which I have been a part of for many years, would be interested in buying your entry-level product at the same price as your more reputed brands?
Again, a modest price increase was probably due because it is a great cabinet, but a 75% jump is beyond good business sense. I know a number of Talkbass forum members who are planning on waiting it out in the hopes the prices head back the other way. If not, I'll be adding an Ampeg 12" cab later this summer, replacing the Acoustic 112 that I was planning to buy this month.
Thanks for reading. I look forward to your response.
Mike Adair
Clinton, IA
I also sent this to Guitar Center, knowing it's probably the same poor guy having to read it again. Too bad, I want a response, no matter how corporate it'll sound. As soon as I hear back I'll put it on here. I would pay $250 for that cab and not think twice about it because they'd still be undercutting most everyone, but at $400 there's just too much heavy competition to face. I could sell it, but I won't see that much back in return and then I'm cutting off my nose to spite my face because it is a good sounding cabinet. I know, the world should have such terrible problems.
