This is the trend, unfortunately. But then again, that is "unfortunately" from my perspective. I remember when being an audiophile was a thing. When we researched for hours in catalogs and stood in stores comparing the relative merits of the THD of this amplifier and the drivers and solid wood construction of this GIANT TOWER of speakers for our home stereo... just so we could get the best sound when we dropped that needle into the groove. We'd spend weekends upgrading the stereos in our cars, not to make them loud enough to pop a window, but for the most immersive (yes, and loud) quality sound we could get while driving.
For the new generation, music is an internal experience heard through earbuds or played on small portable speakers. They don't think about quality or the ability to hear dynamics. Popular music is mastered to maximize the overall volume because of those listening habits; dynamics went away and instead we have different types of breaks or mix-focus changes in the music so there is a simulation of dynamics.
Multiple studies that quantified thousands of popular songs over the last 50 years show a significant change in how songs and melodies are written. Complex melody morphed into shorter phrases where distinct vocal articulation is valued over melodic content. There is a pronounced shift to shorter hooks with a LOT more repetition.
This is all indicative, and tailored to, of the listening habits of today's listeners. They don't listen to albums, and will punch "Next" on Spotify within seconds if you don't grab them immediately. There's no time for story, just gimme the hook or move on.
But that is a big-market generalization, of course.
If you want to make money, these are the rules to get the streams and be embedded into social media feeds. But, there will always be true music lovers that will march to their own beat. And like history itself, music over time is a living breathing thing. When we hit the plastic wall (which we are pretty much at today) someone, somewhere, will lash out in frustration with a new style, a new sound, and once again the paradigm will shift.
Now, get off my lawn. I gotta get some coffee.