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Ampeg SVT 50th Anniversary head

Wow; that was what I missed yesterday?
So, the amp that was promised along time ago will be available soon and then more new amps in 2 -5 years?
That's not very encouraging or energetic.
Based on the conversation of meeting new needs for the new player, I wonder if the next Ampeg amps will be closer to the Mesa amps of today along with their version of an In Ear rig?
 
Oh please! Them saying that they're planning new releases 2, 3, 5 years down the road doesn't mean you won't see anything in the near future. But hey, folks just love to bash the top dog for some reason.
They put out a multi-hour marketing presentation and that's what they said.
 
A player commented on IdeaScale of lack of response from Ampeg in general:
[Invalid or Expired Link Removed]

Dino responded to the Gents that looks like a guilt trip on the 50th:

[Invalid or Expired Link Removed] (@dmonoxelos)
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1 03/Jun/20 8:18 AM
(Moderator)
Hey Gents,

Our sincere apologies for not upholding our end of the bargain with Ideascale here. We completely understand your frustration and know an apology really doesn't make up for it. I can offer explanations but I think you'd rather hear solutions instead.
I can tell you that we finally did indeed start shipping Heritage 50ths last Friday. They are coming out now in small batches but they ARE coming out. We were all set to start producing them in March just before Covid 19 hit. California being one of the first states to implement the safe at home order shut the shop down. Prior to that, it has been a very long process to ensure that the Heritage 50th is THE BEST SVT to ever come from Ampeg. There have been little snags here and there that we felt needed to be addressed before releasing a $2700 amplifier.

We are also working on a bunch of new stuff that I unfortunately can't say here. I can say that a lot of what we're working on does address some of the suggestions offered here on Ideascale.


Again, we offer our sincere apologies for not keeping up with this and we promise to do better.


-Dino
As for what they might or not working on, look here:
[Invalid or Expired Link Removed]
Look at his Activity Stream and see what he's Voting and Down-voting

- Voted on Idea : [Invalid or Expired Link Removed]03/Jun/20 8:19 AM

So maybe they'll do catch-up with Fender Bassman 800? IMHO - I don't think that's what most young players want for clean stage look, or for bulk of hauling around even though it would be lightweight.

Sametime - he down-voted:
  • - Vote Retracted : [Invalid or Expired Link Removed]29/Jun/20 9:29 AM
  • - Vote Retracted : [Invalid or Expired Link Removed]27/Jun/20 1:46 AM
  • - Vote Retracted : [Invalid or Expired Link Removed]25/Jun/20 1:39 PM
  • - Vote Retracted : [Invalid or Expired Link Removed]20/Jun/20 9:23 AM
  • - Vote Retracted : [Invalid or Expired Link Removed]20/Jun/20 9:22 AM
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  • - Vote Retracted : [Invalid or Expired Link Removed]03/Jun/20 8:21 AM
Many more down-voted:
So they do look to be attempting to have a New updated approach to today's market.
 
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Would have loved another Heritage B15.

Also would be interested in an SVT with toroidal transformers (have they ever tried it?) to keep the weight down and less nonsense so they can clean up the circuit and not need stacked boards in the main section.

But it looks like they'll be nothing new?
 
I prefer Ampeg, as "top dog", and especially restarting fresh under Yamaha - a company which tends to make the best anything for the price from high-performance street bikes to quarter-million-dollar grand pianos - take the time to get it right.

Especially since some of their recent preamp/DI offerings could and should have been better considered and tweaked before release.

We already have absolutely fantastic amps of every size and wattage. We don't need more of the same with a different logo. Until someone integrates an 800w amp into a clip-on tuner than powers cabs via Bluetooth (God have mercy on me for even typing this, since I'd never use it much less gig with a clip-on tuner) we're all set.

Ampeg, take your time and make it worth discussing and reissuing in 50 years just like the iconic SVT.
 
Would have loved another Heritage B15.

Also would be interested in an SVT with toroidal transformers (have they ever tried it?) to keep the weight down and less nonsense so they can clean up the circuit and not need stacked boards in the main section.

But it looks like they'll be nothing new?
I thought the SVT 6Pro had a toroidial transformer ... could be wrong, but its rack size would suggest it does not have a more standard tall laminate transformer. Someone who know better might comment on this.

as far as the 50th anniversary SVT goes, the fact that it really did not ship until Jun of 2020 ... doesn't that really make it a 51st anniversary amp :laugh:
 
Would have loved another Heritage B15.

Also would be interested in an SVT with toroidal transformers (have they ever tried it?) to keep the weight down and less nonsense so they can clean up the circuit and not need stacked boards in the main section.

But it looks like they'll be nothing new?

I have often read one of the benefits of torroidal transformers as "less weight." While I don't contest this claim, I do question whether the added expense would be enough to justify the slight weight reduction.

I own two amps with Torroidal transformers. Aguilar DB359 (50lbs sans case). Sadowsky SA200 (41.8lbs sans case.) The Sadowksy shipped with feet and the rack rails were removable. For comparison my Orange AD200B with traditional transformers weighs 53lbs. How much of that weight do you think can be attributed to the wooden head case? The Mesa Prodigy was spec'ed at 29lbs and used traditional transformers. I was also rated for 250W which is more power than any of the other designs I mentioned. Here and image of the Prodigy with the cover removed.
Mesa-Boogie-Factory-Tour-014a.jpg


So I am absolutely certain that Ampeg could significantly reduce the weight of the SVT if they designed it like a Mesa Prodigy. They could focus only on weight saving and keep the circuit 100% authentic. The problem is although it would sound right, it would not look and feel like an SVT and tradition is one of the companies selling points.
 
I thought the SVT 6Pro had a toroidial transformer ... could be wrong, but its rack size would suggest it does not have a more standard tall laminate transformer. Someone who know better might comment on this.

as far as the 50th anniversary SVT goes, the fact that it really did not ship until Jun of 2020 ... doesn't that really make it a 51st anniversary amp :laugh:
Nope...the SVT originally came out in fall of 69. So they're still ahead of the 51th anniversary.
 
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I do enjoy reading about the the origin of assembly discussions. We all know the LOUD CEO and Viet Nam venture was an historic low point. If you have ever been to China, you would observe that they are quite well funded and sophisticated with their manufacturing facilities and capabilities. I have sourced low cost region electronics for many years. The concept that the assembly process, documentation, ICT and functional test processes are different is not supportable. Components are statistically certified and frankly all manufactured in Pacific rim countries for any consumer product. There is a benefit to tube brand, quality, matching and burn in, and perhaps a functional test for speaker frequency response, but again, there are control limits that are met prior to shipment for assembly. The sub-assemblies are subject to functional testing on the same exact equipment regardless of where the product is assembled. To that end, with regard to SVT's, my choice was to buy a new CL. With regard to China and low cost region production, they laugh all the way to the bank. Big corporate leadership created this mess to save a buck and increase margins.
 
Big corporate leadership created this mess to save a buck and increase margins.
But some went offshore to stay in business.

It is clear that the Chinese and others have the equipment and facilities to produce high quality parts and products. Many years ago, they bought more Haas multi turret, CNC milling machines than any other country in the world. They have also hired some really sharp engineers and designers that came with lots of experience.
The real issue IMO is project management and enforcement of QC.
Based on a friend's experience, QC and attention to specs. can disappear without management.
 
To Yamaha, manufacturing in the US is an offshore move. :laugh:

Companies like Apple and others don’t have quality issues with the China made products. It certainly can be done to a high standard. Manufacturing costs in China are ever increasing, making them a lot less attractive. Nothing wrong with setting up shop in North America. For Ampeg products, it would be a very wise move on their part.
 
GK and Kohler also have top shelf manufacturing in China.
Not that it's electronics, but the basses I've owned (G&L, Sandberg, Lakland) that came from Korea and Indonesia were also of excellent quality. I've bought 4 Hyundai Sonatas from Korea over the years and they were / are great and highly reliable.
No question Yamaha can produce high quality gear once they decide what it is, design it, and start to manufacture.

Beans, you have your hands in this stuff everyday.
Does it seem like Mesa has raised the bar and is the company to emulate these days?
So many new designs every year based on customer demand and without widely reported QC issues. Seems like they are the top dog at the moment.
(said the guy with loads of Ampeg gear and nothing from Mesa at the moment)
 
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GK and Kohler also have top shelf manufacturing in China.
Not that it's electronics, but the basses I've owned (G&L, Sandberg, Lakland) that came from Korea and Indonesia were also of excellent quality. I've bought 4 Hyundai Sonatas from Korea over the years and they were / are great and highly reliable.
No question Yamaha can produce high quality gear once they decide what it is, design it, and start to manufacture.

Beans, you have your hands in this stuff everyday.
Does it seem like Mesa has raised the bar and is the company to emulate these days?
So many new designs every year based on customer demand and without widely reported QC issues. Seems like they are the top dog at the moment.
(said the guy with loads of Ampeg gear and nothing from Mesa at the moment)

My experience with Mesa is that they've greatly improved their design and electronic packaging. Circuit boards are better and well layed out, build quality is excellent. The amps are designed to be repaired. Back to the days of the MkIV for instance, things were done that you would NEVER see today. I attribute that to hiring professionals and growing their process.

All companies rely on feedback from users. Some more from touring pros than everyday players. A small company is more responsive to suggestions, there are less people in the loop. The internet has made a big difference as well. Even Yamaha has set up a suggestion site for ideas. So things are changing rapidly.

But everything changes. When a company is successful, they become open to offers. Despite intentions, things can change in a heartbeat, Randy must be around 75 now. Would a big company such as Yamaha or Fender be interested in buying Mesa? I doubt it, but stranger things have happened. I've seen big companies buy small companies, and the small companies management and design teams morphed into running the bigger company.
 
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My experience with Mesa is that they've greatly improved their design and electronic packaging. Circuit boards are better and well layed out, build quality is excellent. The amps are designed to be repaired. Back to the days of the MkIV for instance, things were done that you would NEVER see today. I attribute that to hiring professionals and growing their process.

All companies rely on feedback from users. Some more from touring pros than everyday players. A small company is more responsive to suggestions, there are less people in the loop. The internet has made a big difference as well. Even Yamaha has set up a suggestion site for ideas. So things are changing rapidly.

But everything changes. When a company is successful, they become open to offers. Despite intentions, things can change in a heartbeat, Randy must be around 75 now. Would a big company such as Yamaha or Fender be interested in buying Mesa? I doubt it, but stranger things have happened. I've seen big companies buy small companies, and the small companies management and design teams morphed into running the bigger company.
I'm thinking that they'll have to pry Mesa from Randy's cold dead hands. I doubt he would sell, it's been a labor of love for him over the decades.
 
I'm thinking that they'll have to pry Mesa from Randy's cold dead hands. I doubt he would sell, it's been a labor of love for him over the decades.

Once he passes or retires, however, anything's possible with Mesa. With the genzification of their entire bass line and complete dissociation with the large full tube rack bass heads (and associated cabs) that their bass pedigree was completely built upon for nearly 40 decades, literally anything is possible.
 
My experience with Mesa is that they've greatly improved their design and electronic packaging. Circuit boards are better and well layed out, build quality is excellent. The amps are designed to be repaired. Back to the days of the MkIV for instance, things were done that you would NEVER see today. I attribute that to hiring professionals and growing their process.

All companies rely on feedback from users. Some more from touring pros than everyday players. A small company is more responsive to suggestions, there are less people in the loop. The internet has made a big difference as well. Even Yamaha has set up a suggestion site for ideas. So things are changing rapidly.

But everything changes. When a company is successful, they become open to offers. Despite intentions, things can change in a heartbeat, Randy must be around 75 now. Would a big company such as Yamaha or Fender be interested in buying Mesa? I doubt it, but stranger things have happened. I've seen big companies buy small companies, and the small companies management and design teams morphed into running the bigger company.
After watching what happened to SWR after Fender took it over I am relieved that Yamaha seem to be treating Ampeg with some respect. After all, Ampeg is now just one very small part of what is a huge company.
 
Once he passes or retires, however, anything's possible with Mesa. With the genzification of their entire bass line and complete dissociation with the large full tube rack bass heads (and associated cabs) that their bass pedigree was completely built upon for nearly 40 decades, literally anything is possible.

Mesa has sold plenty of bass amps with solid state output sections before the Subway line was introduced. M2000, Walkabout, M-Pulse, B-Block, Carbine, and Titan for example. These are great amps, but many of them had major reliability problems.

I own the M9 Carbine and Titan and both required major factory updates. The Carbine was covered under warranty. Shop cost would have have been about $450 if it was on my dime. I had to pay $117 shipping. Unfortunately the Titan was all on my dime to the tune of $600, due to monkey business with a dealer. For some reason, the dealer refused to provide proof of purchase despite confirming verbally that he had had sold the amp new 13 months prior to when I bought it. I gave him the name of the original purchaser and the original purchase date and he confirmed it against his records. Without proof of purchase Mesa goes by the manufacture date, which was at six years; so no warranty. My only consolation is the dealer was no longer Mesa authorized the last time I checked.

Also the claimed reason for abandoning the Strategy and Prodigy is because tube quality is not sufficient for reliable operation in such aggressive designs. In other words more major reliability problems.

My personal take is the current direction of the company's bass line is consistent with major market forces. and also the reliability issues are gone. As you may or may not down. The Subway line has been developed through crowd sourcing right here on Talkbass. There was also a long thread exploring the idea of a new Mesa tube amp, but I suspect the company is probably pretty gun shy after making a huge investment in the Strategy and Prodigy and having to discontinue those amps long before their intended time. Considering all of the warranty claims the company has had to deal with, I am actually sort of surprised they have survived at all.

Tube amps are expensive to make and I suspect profit margins are pretty thin, so it does not make sense for the company to sell them unless they can sell enough to turn a profit. In today's market selling a lot of tube amps is probably pretty difficult, although I really thought the Strategy and Prodigy were going to be home runs....they probably would have been if it were not for the reliability issues.

Mesa may not be able to give all of use everything we want, but I think the company is at least on its way to solid ground now where it will sell eloquent designs that are reliable, and also highly serviceable if anything does go wrong. IMHO a huge improvement over the previous direction.
 
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