I have a Pro Oval Studio cable. I got it a couple of years ago for a great price at Rudy's of all places. Dean hooked me up. The cable had been sitting there for a long time and I was able to talk him down a bit.
Being their studio cable, it has a stiff jacket but I don't mind it at all. It's a great cable and I can readily hear a difference in the studio and even on stage. I'm not swayed by price tags and branding consciousness. I only believe in results. In comparisons, there's an immediacy and overall resolution (especially in the midrange) that seems absent in some of my other cables (Mogami, Rapco, homemade). My Pete Cornish cable comes very close for a fraction of the price and has a pleasantly flexible jacket. That's what I use most of the time on stage.
I do think the Analysis are over-priced and had I not gotten a deal on mine, I don't think I would've bought one. However, now that I have it, I'm glad I have one and would at least recommend people try it if possible. Like I said, I'm not one to rant and rave about how this cable blows everything out of the water and is louder, bigger and better. That's just not true. But there is a perceptible difference and I happen to dig it.