I just read this book: Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar. The authors noted how many electric guitars were marketed like cars, and as a result, many of them were named after cars: Firebird, Thunderbird, Mustang, etc. And those names were applied to basses, too, although I expect it was more of an afterthought. It seems to me that initially, the most popular basses have had names that were more descriptive of the bass or its applications (Precision, Jazz) than anything else. Of course, I did play a Stingray for awhile... Anyone notice any marketing trends in the names that major manufacturers give to basses over the years? Also, what was up with "Ripper" and "Grabber"?