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Commercials that make you cringe

I make commercials for a living. Blue chip clients, world famous, blah blah blah (FL Knifemaker: I didn't do the Sally Field Boniva commercial myself...but I do know it was directed to women at risk for osteoporosis...not too sure what show you were watching:eyebrow:)

It continues to amaze me how bad most commercials are. Far too many advertisers and advertising agencies fail to respect people's intelligence. In strategy sessions they refer to you as "consumers," not as "people"--and it shows in the ads.

What marketers don't realize is that people have grown skilled at avoiding commercials (you have a DVR?) or just ignore them completely. Guess what? People know Tiger Woods doesn't actually drive a Buick.

Fortunately the ad business is changing. I've noticed that even the old school marketers are starting to get a clue. Now if we could only get past those "erections lasting more than four hours" spots.