Okay, but considering that a really expensive Sterling by MM is under a thousand, I'm still not sure how you're justifying it based on the criteria. An "expensive" Sterling by MM is $1599. A Dingwall MIC is more that double that. I may be misunderstanding, but it sounds like you're attributing the cost to where someone does a setup? Come on now. Send it to me completely shaged up and I'll get a local tech to sort it in under an hour. Dingwall is charging roughly the same price for MIC as Ernie Ball MM Ball Family Reserve! I'm glad you can make it make sense in your mind, but from the outside, it's just... what?