Maybe we're just not connecting here. For me rolling the knob clockwise all the way is rolling it forward...and that puts it on the neck pickup. Rolling the knob what would be backwards (if it were a standard pot) all the way counter clockwise...it is the bridge...
User error. My knob was rotated a little and what I thought was clicks on the pickups (with a screw driver) really wasn't. It's all good and I will have to unlearn the wrong I convinced myself.
I received some disappointing news… Dingwall made a mistake on my build. I ordered a Super P with a Super J profile neck and it got missed. I know there will be plenty that say, just deal with it but I am most comfortable on a Super J neck and for custom build money I don’t need any regrets. Back to the drawing board on build specs, since I don’t want it to be exactly like this one that will now be for sale. I’ve got a few days to figure it out. Dingwall will prioritize my build, so it will be another 1-3 months.