Or the other horse**** about arrows indicating the direction to keep the electrons flowing properly. Monster is not a good value, sorry. They are well made but so are many cables that cost less and have lifetime warranties. And they don't break jacks. And they use lies and distortions of science to sell cables. Skin effect...electrons only flowing one way...lol!
I'll tell you what kind of crap company Monster is...a few years ago, I went to Best Buy to buy a cheap stereo, and the salesman kept relentlessly pushing Monster on me. I kept telling him speaker wire is all the same and I just want the cheap stuff.
So he takes me to some big display Monster put up entitled "Take The Monster Challenge" or some sort of similar slogan. They had two identical setups with speakers...one set was wired with the cheap raw speaker wire Best Buy sells in a spool, the other set was wired with raw Monster speaker cable. The salesman showed it to me, and explained how Monster cables let more frequency response come through because they're made better. Sure enough, the Monster setup sounded better while the other setup sounded like it had a blanket over it. I remarked about the noticeable difference, then asked to see the receivers hidden behind the display.
"Um, the receivers?" he asks?
"Yeah, the receivers powering these speakers."
"Um, why do you want to see them?"
"I want to see if they really are identical."
"Um, OK."
He quickly removes the cover, shows me the matching receivers, then tries to cover it back up quickly. I said, "Wait a second, let me just see something here..." I look at the settings, and sure enough, the treble was turned down in the receiver powering the speakers with cheap cables. I turn it back up, switch between the two, then I say to my wife really loud so everyone around could hear it, "Hey honey, check it out...the treble knob was turned down, and now these cheap cables sound just like the Monster cables!"
Then I lectured the guy about how I was a pro musician and know all the tricks, and I added, "The only thing preventing me from walking out right now is the price of this stereo. So if you really want this sale, you're going to sell me the cheap cables and you're not going to mention Monster again. And don't even mention the extended warranty!"
He says, "Well the extended warranty is a really good..."
"Bye."
"OK, OK!"
Fun day