Yes and no.
At the end of the day, all that matters is what an album sounds like, right? But I don't think many of us, especially those of us that have released music, would deny that the packaging matters. Having a good album cover is important. The art on a pedal is important, as is the name. The only reason I ever learned about Dunwich or the Volt Thrower was by the names and then by the graphics. The combination of the two was an immediate draw for me.
There are other pedal brands that are very well respected, but I hate their graphics. They are too colorful and cartoony. I'm not into the hipster irony of bright, colorful pedals that are used for heavy music. I want a piece of equipment that is as serious as the music I'm going to make with it.
That's my taste.