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Feedback on our Demo?

okay..so here's my $.02 I don't know squat about making video's or marketing packages but what I do know is what sells..that is people having a good time dancing...

So, here's my thought...get rid of the pics, I find them to be odd in that you're trying to market your band to bars and what not for gigs..they dont care about pics of the band..they care about one thing..selling alcohol...my idea would be is to make a video that is short of live performance with good dancing crowds..that is all...keep it simple..this is not going to Nashville for a record contract so the pics are insignificant...not that there is anything wrong with them at all...but just kind of boring and distracting..to me anyway, but that said...your put work into and it isn't bad at all...and I applaud the nerve of putting it up on here...keep on keeping on, and good luck getting gigs and having a good time...peace n love
 
Here’s some images to add:

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upload_2020-3-17_21-15-16.jpeg
 
In my experience opinion the snippets are too long. I found myself clicking ahead to hear the next song. They need to be wide ranging in the styles you bring to the table. A few vocals bests, a few guitar leads, a little bit of everything. Not the same thing over and over. Break it up and make the snippets very short.

As a bar manager/owner I would be ok with everything else. As a biker type event guy I would be ok as well. But I hear a hard edge on everything. So this is what I am going to get all night long? If the answer is yes then you succeeded. When I need a loud hard edged band I will consider you. If you have signature ballads or anything else that would change my view than you failed.

Again mix it up and shorten every thing.
 
The kick is making this odd slappy distortion sound on the opening cut "Jailbreak"... kind of awful, makes the rough playing there stand out awkwardly - I would certainly nix that one, not OPEN WITH IT!! First Impressions, people!!

And I agree it's too long. Personally I don't like the video transitions, nor the still shots, and I don't like the places where video of one song is playing under the soundtrack of another one. The piece needs to GRAB the viewer and hang onto them.

Hard cuts, timed with the music, which incidentally needs to be lively! At least, in immediately BANG!! with hook or chorus. NO INTROS! Save the opening titles for the END CREDITS - nobody needs to read that stuff unless they actually got through 30 seconds and decided they liked the band!! It's really got no value up-front, IMHO.

What I noticed overall is it's generally kinda low-key performances, not much actual "excitement" showcased. Maybe that's what your venues prefer?
 
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Please bear in mind - I mean this constructively.

Its too long. Next up...

1) the mix is so dry. Lead vocalist is really nothing great- effects might elevate him to ok status. Honestly. My entire - rather amateur - band- is better vocally. All of us sing. Oh lord, even me.... Vocals are 95% of the overall impression. Nobody cares if you shred YYZ. Vocals are King and Queen.
2) If I owned a club and Jailbreak was the first tune on the FB page or EPK or what have you, Goodbye. Delete. Done. At risk of sounding like a jerk - omg it’s just so old and dated. That audience is gone, or mostly gone. In my area - at least. If you lead with that? Nope.
3) musically solid - tight rhythm section. Find songs to highlight your strengths. If you can groove - then bring it! Make the people dance ( and then drink). This is the way...

I’m sorry - probably sound like a jerk. I’m trying to help, based on my experience of playing in gigging bands for about 7-8 yrs. many more, may know much more.
 
This will probably sound harsh; I'll apologize but you asked, and you're free to ignore my opinion...
I _DO_ understand how hard it is to produce something like this with limited resources - I fight this battle every day too...

It is too long...
Was anyone supposed to be able to read the text on the opening screen? I made it through most of the first paragraph and then it was gone... If you can superimpose the band name and contact information in the same place throughout the whole video it would help.
All the cut effects were kinda tiresome - pick one. I'm partial to dissolve or wipe, but pick one.
I'm not a fan of song fades - hard cuts are more dramatic - yes, they're harder to pull off, I understand.
The band member graphic was quite hard to read and unnecessary anyway. The video credits were unnecessary. In both cases, the band is the product, anythig else is a distraction.
There was not enough video and most of it was from the wrong angle - I want to see people dancing and having a good time. The scene with the guy strolling across the frame seemed really out of place. A few brief scenes from the front to show that you're presentable is fine, but what you're selling is that you can excite a crowd. The static photographs were unremarkable - they're interchangeable with almost any band anywhere. You had a few that showed some energy - concentrate on those.

I know the performance videos and photographs on my band's public pages suffer from the same flaws, so I am sensitive to the issues. We're working on them and have a plan to get better stuff at the next show; it was essential that we get _something_ out to support a festival application submission. As soon as we get better stuff, what we have now will be gone.

Since this is a purpose-built promotional video, it needs to be the very best stuff you've got, from the first scene to the last, showing you can fill a room with happy people.

As a first draft, it's a good effort.
giphy (19).gif


And if I could add. Short 10-30 second pieces of the best part of songs.
There's some stuff you've got there that's too long and as it goes on, you lead singer gets a bit pitchy, you don't need that going out.
 
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Hey I used to be a video editor, although never did a band promo.
Everyone seems to have said all that needs to be said, cut down the time, match the audio and video and get a better audio mix. Try opening and closing with bang and your band logo that way its the first and last thing people see.
The biggest thing is how are you going to send this to people?
If your sending a youtube link then make sure your video really captures the viewer, a lot of the times less is more especially with today's ADD society. Most of the details like band members and such can then be added to your description or even your youtube page.

For my band we have a super tech savy guy and he made us a webpage. so we direct everyone that way. has band bio, links to videos, upcoming news etc.

please post an updated promo if your going to make one would love to see it
 
I would get rid of the Thin Lizzy song. It doesn't seem to fit with the rest of your tunes and the singer does a bad job on it. I definitely wouldn't open with it. He's really the weak link in the band. Also, maybe it's just me, but I would really rethink your song selection; your singer just isn't up to the task on most of those tunes. I'm not sure I'd agree that the demo is too long, but I'd put shorter selections of each tune and I'd put all well known tunes. I didn't recognize a lot of those songs. I also agree with the comments that the audio is adequate, but it sure doesn't sound like it was multitracked in a studio and "painstakingly" mastered and produced.

Good luck, I think instrumentally the band is pretty good.
 
+1 to demo length needs to be shortened, choosing fly-in pics more wisely, etc....

The band itself is pretty good musically - certainly more than good enough to go into special events. No issues there....The biggest issue Im having is the vocals: they go flat in a lot of spots, some worse than others...... Try to go through the vid with a fine tooth comb and use those sections where vox are being nailed. Folks that dont play instruments really lock into vocals

has anybody asked this yet: What market are you looking to get into?

This is the most important question. If you are booking pubs and small clubs, you have plenty there to edit down for a good EPK business card because the visual presentation in the video screams "Bar Band".....but if you are trying to move up the ladder into corporate work, special events, private events, etc the more of a fine-tooth comb you will need to up your game...

This includes everything from microscoping your tracks to microscoping the visuals because people listen with their eyes ( a lot of bands in those type of EPKs are using mock/sync'd video with dummy stages, focusing on what they are wearing, flashy lights etc. For an EPK, you always want to look better than what you sound like. Everytime...For rock bands, usually a backline of cabs with no wires anywhere to be seen to not add clutter...Top40/dance bands don't even use backline in those EPKs) and are very selective because its all about packaging and presentation. If you arent sure about what looks good and not good, this is one of the more acceptable times to "Go Yoko" and get opinions from spouses and girlfriends (some may even have pics and vids in their phones from gigs past you havent seen yet)......Keep in mind you are a good band with a bunch of dudes -- theres plenty of not-near-as-good bands out there with blingy stage presence and charismatic front ppl (some will be fronted by fawn eyed 21 yo hotties whos body curves defy gravity) and thats what you are competing with to get special event gigs


Best of luck

imo , $.02, all dat jazz
 
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If I was an event planner, this would not give me what I needed. I would want to hear modern studio quality audio coupled with HD video of the band in a "live" setting. It doesnt have to be truly live, but people need to make the association between what they are hearing with what they are seeing. Keep things short and engaging. People have notoriously short attention spans. Here is one of my bands promos as an example. I'm not saying its exclusively because of this video, but we are consistently busy and wont walk through the door for less than $1200 now. For reference, this video cost us about $400 because we did the audio in-house courtesy of the keyboard player. All we had to pay for was a videographer and like 4 hours of studio time to shoot it.

 
A volunteer at the museum where I volunteer took it upon himself to create a promotional video. The result was an epic length visual nightmare. When you’re going to promote yourself the video has to appeal to other people. Make it appeal with good sound quality, good song selection, good performance, good images, good editing and above all: BREVITY. Just long enough to show what you do but not so long as to let them go down the hall for coffee.

Know that it’s much harder to make it short than to make it long but your target audience, the bookers, aren’t likely Ever to replay a long piece.
 
Thanks to all of your opinions and replies - everything is taken into consideration, but I would now like to provide some background that may provide some explanation of why things were done the way they were.

Overall Length - When I was putting this together, it felt like "Name that Tune" if the tracks were too short. To me it felt like it took the 45-60 seconds for the songs to settle in to my ear and I wanted to share more than just a verse or chorus or lead. I'll do some pondering on this and see if I can't find a compromise. I do get the response though.

But, I really don't see the harm in it being longer than necessary - the viewer can stop watching when they want. I am taking to heart the comments about grabbing their attention earlier though and I agree that "Jail Break" is the weakest song on this video (it does go over well live though.)

Song Selection - These 5 songs are a good sampling of what we do. I guess the one responder didn't listen very long, because there are actually two country based songs in the mix. We don't do ballads per se - probably the closest thing to a ballad that we do is "Never Been To Spain", but even that gets rocky at the end. We do have few tunes that are a little less intense ("Pink Houses", "Alabama Getaway" for example), but frankly, they're not our best stuff - the band (and this I not necessarily my preference) likes to just get crunchy. The tag line on our business card is "Classic/Country Rock + Outlaw Country with High Energy and Attitude". We do crunchy well, so that's what we do. "Good Time Bad Times" is easily our best song.

Images - I completely agree that it would be great to have images with a ton of screaming, moving, drinking people. But we just don't have the videos (or pictures) to do that. To me it's bad enough that we're using "studio" tracks to represent live music - I'm not going to go and grab phony picture of crowds. We're a fairly new band (first gig was last May) and we only played 4 or 5 gigs last year. None of which were particularly packed. The only images I have of "crowds" are the still taken from videos. We got a lot of great band pictures from a friends and family event we did last fall, but he didn't grab any crowd shots (not that there were swarms of dancers or anything) and any pics we get from wives tend to be pictures of their men - they have no interest in trying to capture the energy or atmosphere. I'm not quite ready to pull out of pocket to invest in professional video work - we're just a freaking, fun rock band.

The thing that I really disagreed with my band about was using the short video clips that weren't in sync with the music. I find it distracting. We have a few videos samplers from gigs with live audio. Most of them are not great because they are just from a single still camera at the back of the room, which really demonstrates the lack of crowds. The audio in these isn't great (not awful), but to me having the music sync with the videos and seeing at least a little crowd moving would have been a better choice. (Maybe not, based on the criticism of our mixed recording!) I tried to sync some of the recording with the videos, but it got off track within seconds.

I agree the length of the images are still a little long (I did cut them down by two thirds from my first pass), but again our photo pool is pretty shallow. Shortening the video will help with this, so maybe I can kill a couple of birds with one stone.

Target Audience - Big picture, long term goal is to get in with biker club events. We did one last fall that we hoped would get us in front of a few other clubs, but their turnout was pretty weak (we are booking for their event again this year though). That's one of the reasons for the high energy approach to our song selection.

In the meantime, we're pretty much taking any paying gig we can get hoping to get into the local dive bar circuit and in front of as many people as possible. We don't have a huge following, but we are surprisingly well received for a bunch of older guys. We had a very busy (for us) month scheduled for March and kind of felt we were hitting our stride - until, well you know....

Video Production - This is all me, working on specs form the band. It's my first time doing anything like this and honestly couldn't find many examples of other press kits, so just did the best I could with what I had to work with. I'm surprised about the negative comments on the transitions - feels very harsh to not have them

Audio Production - Again, all me. And again first time recording this type of music. I'm sure somebody elase could have done a better overall job, but I'm proud of my work. This was also the first time our LS has done recording and he was quite nervous and uncomfortable. And yes, he is our weakest link. He is improving, but unless he wants to walk, he's it. The three who are the core of this band (includes the two weakest links) are long time friends and it's as much about the hang as it is the music, so it is what it is. (I'd love to take the drummer (he is pretty solid despite some of your comments) and the LG and find a real vocalist, but I don't see that happening.

Not having an actual studio forced us to do most of the recording individually to avoid bleed over. We laid down a scratch track at rehearsal to have something to follow, and then came in mostly one at a time to record the tracks. I think this has something to do with the "lack of energy" that some people expressed. Unless there was something brutally wrong, I based the final cuts on their opinion - from that perspective for sure, a real studio may be the way to go - ability to record as a band and having an neutral critic.

I am a little baffled that some expressed concerns about the quality though. Yeah, there's a few performance clams from each of us, but we're all happy with the final recordings. These songs have been reviewed on the "studio monitors", headphones, home stereo systems and cars. I don't know any other way to review from different listening perspectives than that. I may have been a tiny bit light on the bass in the mix just to avoid it seeming like I was trying to promote myself, but it's not that bad, IMO.

And yes, overall, vocals is our weak link. I did post a rant about this recording session's vocals. We're slowly working on it, but they won't make a priority of it ("we gotta learn more new songs" seems to be the mantra anytime we're not focusing on an upcoming gig).

Product Placement - Facebook has been our primary marketing tool so far. We just set up the YouTube thing this week (why I shared this now), and we're also establishing Instagram and some other social media thing. (Just not my world.) We also have our stuff on a Google drive which our BL can share a link to when soliciting for gigs.

Again, thanks to everyone for your critiques and opinions!
 
But, I really don't see the harm in it being longer than necessary

I guess the one responder didn't listen very long, because there are actually two country based songs in the mix.
You second sentence answers the first sentence. ;)
And yes, overall, vocals is our weak link. I did post a rant about this recording session's vocals. We're slowly working on it, but they won't make a priority of it ("we gotta learn more new songs" seems to be the mantra anytime we're not focusing on an upcoming gig).
Your biggest vocal problem is that your singer is off-key and the band doesn't work on fixing that, he needs to fix it himself, if he can. To be honest, someone that is that off key on every song probably isn't going to get any better.
 
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