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Fender 1969 catalog

Late '60s strings - Clean strings sound better, look better. :bassist:

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I've still got that old catalog up in my dusty attic somewhere. Fender put out some nice advertising, so did Gretsch. I collected a lot of guitar catalogs back then and have a few interesting ones. Drool factor was intense, though I was 17 at the time. Got Don Garlits' (famous drag racer) autograpn on one from '66.

I wonder if that old literature is worth anything.

Tom
 
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I've still got that old catalog up in my dusty attic somewhere. Fender put out some nice advertising, so did Gretsch. I collected a lot of guitar catalogs back then and have a few interesting ones. Drool factor was intense, though I was 17 at the time. Got Don Garlits' (famous drag racer) autograpn on one from '66.

I wonder if that old literature is worth anything.

Tom
Time to scan them as pdf files. ;)
 
Nope, it definitely says "1969 Catalog" on the back. I thought maybe the photos were taken in '68, which would explain the transitional logos.
There's been plenty of unusual photos in catalogs over the years. I remember seeing white tolex amps with blackface chassis as well as black tolex amps with the “brownface” chassis (presence knob, all white knobs, no deep/bright switch) in old catalogs. I actually rehearse at a friend’s home and he has a white tolex/blackface Bassman for me to use.
 
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They have a lot of catalogs scanned here, including a couple from 1969. The 70s ones are very complete with scans of all pages which are broken out nicely on the site.


The image you scanned is in the "fender lovin' care" catalog. Definitely some earlier instruments in some of those pictures based on the logos (edit - just saw it was linked in page 2)


The 70s catalogs they have are better scans than the 60s ones, but real cool stuff all around.
 
I'm not sure if this has ever been posted in this forum before, but here is the bass page from the 1969 Fender catalog. I found my copy recently and scanned it. It was an interesting transitional time, not fully into the 70's vibe yet and still including some 60's characteristics like the J-bass and P-bass headstock decals with the small script logos.

It looks like they were pushing the ill-fated 5-string bass, of which they actually show two, and they were still hanging in there with the poor selling 6-string bass.

I haven't run across a whole lot of '69 Fenders on the used market, so maybe it was somewhat of an off year for sales - not as bad as '67 though, when they had a ton of inventory left over from '66.

There were also a couple of pages showing the Coronado and Wildwood models (on which the basses were included) but I didn't scan those.

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Cool pic. You wouldn’t happen to have the pricing guide?
 
I think that while the Bass VI had a definite lane as a desirable bass because it could be played by studio guitarists filling the bass chair on sessions.
The Bass V didn't have any real advantages over a Fender Precision, Fender Jazz, or Fender Bass VI. just my take however. They are very rare birds these days, guide expensive onthe used vintage market as not that many were made.
 

The prices shown are from someone from the vintage guitar and bass website who determined what the prices were from May 1969. An actual copy of a price list is not provided, so we have to trust that the information provided on the website is correct without having a verifiable official source. I have a 1969 Fender Price list but it is for everything other than instruments.

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