Fender ads from the mid '70's: what did I buy?

[BassAgent]

I bought a couple of prints from a Dutch 2nd hand website. They're images of a Fender ad campaign from 1975/1976, but I can't seem to pinpoint exactly what I have bought. The prints are about A4 size, high quality paper and printing. I can find similar images online, but they always feature a lot more text under the images. Does anyone recognize these imges and can tell me what exactly I've bought?

 

[2saddleslab]

I think the gummies are kicking in.

 

[DWA2469]

A music store I frequented in the 90's had the "Alice In Wonderland" hanging on the wall! Not sure if the script underneath was the same or not! That is all I got!

 

[BassAgent]

Yeah I have found examples with more text, like this:

But not like mine.

 

[GretschWretch]

To me these suggest the Coca Cola CAMP-US posters from around the same period, only based on fairy tales.

Set of Coca Cola Posters | Prints and Posters | Spiderwebart Gallery

 

[Pdaddy1978]

I remember the Alice in wonderland one being in guitar mags and rock mags in the 70s.

 

[tallulahsdaddy]

I have that original Fender catalog, "The Collected Works of Fender" copyright 1976.

 

[BassAgent]

I got a message from a fellow bass player: they might be 2006 reprints.

 

[Swamp_Ronin]

Love the gorgeous art. thanks for sharing

 

[Bass Viking]

I remember seeing some of those in Guitar Player magazine back in the 70s.

 

[HolmeBass]

I had that catalog with the first bass I bought, same bass in my avatar.

 

[Ostie]

Yep, I remember those ads from GP magazine back in the day. Looks like someone matted them and added the captions. It's possible they were ad agency mock-ups, but no way to determine the provenance. More likely they were in someone's office or a music store. I've seen hundreds of illustrator mock-ups, and they are usually cruder and have dimensions, crop marks, and notes hand-written on them.

If the mats are 8x10 or 8.5x11 they would fit in stock picture frames, which are cheaper than custom frames.