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Fender Fullerton Reissue club

They built these instruments at the original Leo Fender shop - it was basically abandoned by CBS because it was too small - all tooling and jigs were still there in the room in situ, I've even heard that original bobbins were laying around - and were actually wound and used. When CBS sold the company, the buildings weren't part of the sale, the craftsman then went on to start the Fender custom shop


Now that's what I'm talkin' bout 7dollar !

Little bits of information like that is the stuff of legend.

No wonder these reissues are so sought after.

I'm such a geek.

:)
From what I understand the mission was to re-establish Fenders reputation as a maker of quality instruments.

They decided to issue a series of reissues that would remind the public of the company's legacy and roots at the same time.

A team was assembled, original vintage instruments studied, and built with original tooling where possible.

The result was a run of high quality instruments and also a forerunner of the Custom Shop.

I imagine certain practices continued into their next era but I doubt the same care and attention was spent on the AV or American Standard lines after the first few years.


Thanks 1 Drop !

So my next two questions would be, were Fender's mass production basses made in the same local area at that time?

And if yes, I was wondering if they had passed on any of the reissue quality control standards to the said large production lines at that time?

It's hard to imagine they would make these amazing reissues and still use the late 70's production standards on the rest of their basses.

But then again, enacting a wholesale change in corporate culture is like steering a cruise ship.

The change of direction comes very slowly.
 
Now that's what I'm talkin' bout 7dollar !

Little bits of information like that is the stuff of legend.

No wonder these reissues are so sought after.

I'm such a geek.

:)



Thanks 1 Drop !

So my next two questions would be, were Fender's mass production basses made in the same local area at that time?

And if yes, I was wondering if they had passed on any of the reissue quality control standards to the said large production lines at that time?

It's hard to imagine they would make these amazing reissues and still use the late 70's production standards on the rest of their basses.

But then again, enacting a wholesale change in corporate culture is like steering a cruise ship.

The change of direction comes very slowly.
Your bass was CBS method of manufacture - the reissue line was it's own animal
 
I understand that. But in reading this thread completely, there are stories of the entire production line being shut down.

On page 2 of this thread, JTE from central Illinois said :

" I was a Fender dealer from 1977 through 1988. The huge change in quality was in 1982 after Bill Schultz was hired by CBS to take over direction of the Fender division of Fender/Rogers/Rhodes. He hired a bunch of people he'd worked with at Yamaha (the ones who came up with the BB 1200 bass and the SG-2000 "Carlos Santana" guitar among other things) as well as other respected industry folks (Roger Balmer came over from Music Man, and they eventually got Norlin's head of artist relations, Bruce Bolen, on board too).

They shut down production and taught the employees how to make and more importantly INSPECT products. They stopped using such green wood, and they took the time to do things right. They also knew they had to make some big changes to get the buying public's attention drawn to what Fender was making. That's why the Vintage Series started. They introduced the Vintage '52 Telecaster guitar around 1980. It was, like all the Vintage Series, not based on a specific instrument, but on the general plan of what a guitar from the era would have been like new. Cosmetically there are some issues (e.g. the 12th fret dots are not in the same location that the originals were), but the inherent design and quality was there. But that inmprovement was also made on all the production guitars. A stock 1981 Stratocaster is generally a much better instrument than the same model from 1979.

CBS was still divesting themselves of non-communication companies so they were shopping Fender to other companies in the early '80s. Schultz headed up a group of investors including "a prominent musician" which bought the company's name, trademarks, WIP, etc. from CBS in 1985. They did NOT get any real estate so they had to build a new factory. Most of the Fenders sold in 1985 were Japanese imports.

BTW, we finally got our first Vintage Series instruments (except for our first '52 Telecaster which had come pretty quickly after the initial NAMM show orders) in April 1983. Hardly any dealers got any Vintage Series stuff before then, but there were the dealer samples and a few very large stores got a small sampling of the VS stuff. But in April 1983 Fender essentially cleaned up just about all their back-orders and shipped a lot of stuff all at once. My store got 25 new Fenders in one day- and it was a small store that only had about 75-100 instruments on the walls all together!

Included in that intial back-order clearing was a '57 Strat ('burst), a '62 Strat (also 'burst), another '52 Tele (transparent of course), a '57 P bass ('burst), a '62 Jazz (black), and this Lake Placid Blue '62 Precsion beauty..."



So was curious if anyone can add anything to this?

This is so cool!

Thanks !

:)
 
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My guitarist bought a "bowling ball" stratocaster new in 1984 - besides the cool finish, it was pretty poor quality. (I got my 1st Fullerton at the same time :) )


I'm just trying to imagine the courage it took to shut down everything and start over; believing what you KNOW is the right way to build an instrument, and in the people who are actually doing the build for you. Furthermore, if you don't succeed. the shareholders are going to have you for lunch.

That took guts, but only adds to Fender's legend.
 
So my next two questions would be, were Fender's mass production basses made in the same local area at that time?

And if yes, I was wondering if they had passed on any of the reissue quality control standards to the said large production lines at that time?

It's hard to imagine they would make these amazing reissues and still use the late 70's production standards on the rest of their basses.

I wasn't there, so I can't speak to the hows/why of it, but there is no doubt in my mind, based on personal experience of owning a Fullerton era reissue, an Elite II from the same year (83), and having played a couple of 83 Standards, that there was a trickle down effect that started with the Re Issues.

Your bass was CBS method of manufacture - the reissue line was it's own animal

Yes, they are their own animal, but the standards and Elites were not "CBS method of manufacture" as compared to 70s era CBS (of which I own one). The workmanship and QC was much improved. Standards and Elites had the same large/deep belly cut, slim body and contours, properly cut and fitting neck pockets, etc., that the ReIssues had. That cannot be said of 70s CBS production.
 
I wasn't there, so I can't speak to the hows/why of it, but there is no doubt in my mind, based on personal experience of owning a Fullerton era reissue, an Elite II from the same year (83), and having played a couple of 83 Standards, that there was a trickle down effect that started with the Re Issues.



Yes, they are their own animal, but the standards and Elites were not "CBS method of manufacture" as compared to 70s era CBS (of which I own one). The workmanship and QC was much improved. Standards and Elites had the same large/deep belly cut, slim body and contours, properly cut and fitting neck pockets, etc., that the ReIssues had. That cannot be said of 70s CBS production.


For anyone interested I found this article.

Many have probably read it, but for those who haven't this seems as factual as anything else?

Seems to synch up with exactly what you were saying, JMac.

Plus they mention Gilmour, Roy Buchanan, Duck Dunn and Steve Cropper in the article so it got my attention :)

Fender’s First Reissues
 
image.jpg All reissue jazz basses had this headstock decal
 
For anyone interested I found this article.

Many have probably read it, but for those who haven't this seems as factual as anything else?

Seems to synch up with exactly what you were saying, JMac.

Plus they mention Gilmour, Roy Buchanan, Duck Dunn and Steve Cropper in the article so it got my attention :)

Fender’s First Reissues
Well, I don't know anything about the Stratocaster, but the '62 Jazz and Precision have clay dots.
 
Yea, I guess using strat knobs was part of the cost cutting that put people off (at that time) It was weird then and now

Saw this on our local CL

Just some fodder for discussion : )

[Invalid or Expired Link Removed]

Any thoughts?


OK - I went out and found a 2015 Vintage Guitar Price Guide and this is called a Gold Jazz Bass (1981-1984).

The asking price is out of whack, but this was actually a thing.

I should have had one of these mags years ago - a lot of great information in here!

So now that you wonderful folks here have schooled me on Fullerton exceptionalism, I will be on the lookout for one.

The closet is a lousy place for such a perfect reflection of American love, passion and beauty to reside. Maybe a TB'er will set one free?

:bassist:

Again, thanks for everyone's help and contributions to this discussion.

I love TB !

RBJ
 
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Thanks 7Dollar! I have never used reverb.com - any issues?

I signed up and made an offer on the J Bass. This year one in VGC sold for 2159 and one sold for 1850. I offered to split the difference.

Looking at the P's now. Do I need to be concerned about bad / warped or chipped necks? Or are the sellers on reverb fairly legit?

It seems we "self police" on TB - your rep is all you have.

Same on Reverb?

Thanks for helping me !
 
Fender '62 Precision Reissue - Sunburst - Fullerton 1983 w/ Fender Pro Series HSC

OK (Gulp) - I just placed an order for this baby. Did a bit of research and it really looks like the real deal.

The only thing not original is the case and the seller is the studio musician Corky James!

He has a perfect seller rating, is a fellow musician and Reverb has a protection plan so I went for it.

Holy S*** !

I am really excited about this - Fingers crossed :thumbsup:

Has anyone else bought gear off of Reverb? This is my first.

Pics when it arrives.

I have a 1966 P, but I am hoping this will be my live P.

Cheers!

RBJ