Remember how they had a Dimension covering every product level? Not one but *four* different models for the American Deluxe series? A IV, a V, an H and a HH. An American Standard, also four models, a MIM Deluxe and a Standard, a Modern Player, and also multiple Squier models.
Trying to please everyone at every budget level didn’t help, neither did focusing heavily on the high end models.
I’m fine with this approach. Nothing wrong with MIM, these days, and lots right. Maybe they’ll graduate up a level if they’re wildly successful, but if they’re not, dealers won’t have tons of expensive inventory to liquidate or return. Makes a lot of sense - and is what they *should* have done with the Dimension. It may have even survived.
I certainly think they're learning on this front. Take the Acoustasonic Guitar series - it started as just an MIA Tele. People liked it, so they made a Strat, then a Jaguar. All starting at around $2,000 MSRP (not sure what the out the door price tends to be).
Apparently the demand warranted an MIM Tele, so that's now available at $1,200 MSRP. I'm sure if the MIM Tele is a success they'll so an MIM Strat (I hope they do, actually!)
Now with the Meteora bass they're just doing an MIM to see how it goes. I'm curious how starting at their "midway" price point will impact how it's viewed.
There are probably other examples. I think they just want too hard too fast with the Dimension; had it started as just an MIA bass with H & HH options, they probably could have better evaluated market demand for other price points. They really seemed like they were trying to make a modern complement to the J & P.
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