That would be my guess and it would put them in similar price range to other boutique options like Fralins, Lollars, etc. Fender product people know that they'll be competing in this range. Pure Vintage probably stems from the fact that these are pickups from the new American Vintage line. Of course the term vintage has been over used since it first became popular in the 80s but the consensus across the board is that the newer AV series basses have done the best job to date of capturing instruments from those periods. Knowing that these models would be closely evaluated and scrutinized by players they clearly did their homework. Pickup design is pretty well understood at this point so not a lot of voodoo or magic left just a lot of great choices depending on your preference for tone. I think these are great pickups and wouldn't hesitate to try them in another bass. I've never owned a real 70s jazz but have played a few. They sound nice and full but still retain that great upper mid character of a jazz. As a recent point of reference, I played a G&L MJ4 with their new designed pickups and found them pretty sterile. But then again, there are a bunch of new Aguilar pickups I'd like to try too...
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