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When I got a P, I tried Fenders, the AVRI the CS, some boutique stuff, the G&L - I made a thread about it. The G&L played so well, it was really impressive. But the tone of the Fender AVRI just has the sound. With G&L's I just never hear that, and I have tried quite a few. They still play great and I really like them. Just never had the desire to buy one.
I love G&L's.
All of what people have said about market saturation and name recognition and first market movers and all that I'm sure is right.
I think G&L's 2 main problems are:
1. the name
2. the headstock
the name is just not great, hard to google, hard to even write half the time because of the ampersand.
the headstock (though it has grown on me to the point where I actually like it) will never look as good as Fender's iconic headstock. Most people really do not like the G&L version and it took me like 10 years to come around to it all the while basically playing a G&L exclusively.
I've owned all 3 brands. I chose Musicman long ago. Fender is like the lottery, you have to find the winning piece (wouldn't mind owning a MIJ Geddy Jazz). I also wouldn't mind owning some modern G&L instruments (JB5, Kiloton5, the nice modern necks), the one I had, an L-1505, was probably the worst bass I've owned (my impression on the 2500s I've played is the same, doesn't play remotely as nice as an equivalent Musicman, noisy orthopaedic "active EQ"). I didn't particularly love the pre-EB Musicman basses I've played, so probably my fave out of those 3 is in fact Ernie Ball.
Still, try for yourself, my experience is limited to models from 10-15 years ago, I'm sure G&L improves their products constantly and MANY people love them. As I said, I like other lines, just not the Ls.
Leo Fender once stated that the G&L L-2000 was the best Bass he ever made, I don't know if that was a marketing ploy at the time but it sure is the most versatile of the four Basses shown above.
I, too, have heard this. My experience has been poor. I really wish it hadn't. This seems like a better version of a Warwick $$. I don't know since I've never found one I like and have never had the electronics explained to me.
I have a thread similar about my choices of a new bass to buy. The l-2500 was one of them. I'd like to hear your thoughts
Leo Fender once stated that the G&L L-2000 was the best Bass he ever made.