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Finally! New Peavey bass heads, and MINI!

#101
Okay, based on that first picture I reached out to my contact at the NSA, and through the latest in bass cabinet recognition software they linked to these classified spy pictures, both only showing the heads but they are resting on the tops of perhaps those elusive new cabs.




I suspect this is the top of the new 112 cab?

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Behold, this cab looks like a 1516 to me!

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Okay, just kidding about the NSA stuff. :ninja:

Last two pics courtesy of Bass Gear Magazine Facebook page. :bassist:


:p
 
#105
MrCool84 said:
What is the 1516? Ignorance is bliss
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Hoping Bobby will give the official update, but sounds like it's a brand new cab that looks like an update or reissue of a vintage bass cab Peavey made back in the day that had a 15" and two 8" drivers, hence the name 1516.


Vintage 1516:

1516.jpg



Peavey also made an 1820 (yep, an 18" speaker with two 10"s) and the epic 3620 (TWO, yes TWO 18" drivers with two 10"s):


The incredible 3620:
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#106
DogBone said:
Hoping Bobby will give the official update, but sounds like it's a brand new cab that looks like an update or reissue of a vintage bass cab Peavey made back in the day that had a 15" and two 8" drivers, hence the name 1516.


Vintage 1516:




Peavey also made an 1820 (yep, an 18" speaker with two 10"s) and the epic 3620 (TWO, yes TWO 18" drivers with two 10"s):


The incredible 3620:
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Maybe they're doing some real engineering and getting the multi-driver cabs done right instead of just loading boxes with a bunch of drivers. :)
 
#111
DogBone said:
.......and getting closer to a true money shot thanks to the Peavey Electronics Facebook page!

Slightly blurry, but fourth from left you can see the Mini Max on the dual 112 stack, and next to it the MiniMega on the 1516.

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I have the Max112 combo, an excellent amp by the way, and these 112's look like they are wider than the combo version. Is it just me or do they look like they have two divided openings on the side?
 
#114
The funny thing is, those blurry pictures were taken with my cell phone. My wife, who happens to work in the advertising department asked me to text some pictures of the booth because she designs display graphics for NAMM and usually doesn't get to go. I never thought they would end up online!
 
#118
The logo has always, always been a sore spot for me, and I've been a peavey user for over 20 years. In fact, in those 20 years, I've only owned ONE non-peavey bass. My first one ever was an Ibanez Soundgear, then it was all Cirrus, and now all Millennium US's. I've had many peavey amps...but when they ditched the pointy logo and went with the block lettering, I was happiest. It just looked more, I don't know, professional or something. It's weird. I'm a graphic designer, so maybe I'm more sensitive to these things. But I guarantee you Peavey has lost sales over that logo. That said, on the amps, it's small and not a factor really, but on a big speaker cab, it does kind of stand out.

I doubt Peavey will ever change it again, at least as long as Hartley is around!
 
#119
I am excited about the new amps, now for some new USA basses! And about the logos - I have a fondness for the traditional logo as I've always been a fan of the brand. I thought the block logo was silly as by then the original was so recognizable, the gear just didn't look right to me without the pointy logo.
 
#120
Misty Mountain said:
And about the logos - I have a fondness for the traditional logo as I've always been a fan of the brand.
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That's how I feel, but plenty disagree I suppose. I am glad that Peavey continues to use it on all this new gear we are discussing. Like it or no, from a branding/graphic design standpoint, they'd be silly to change it. Why flush decades of corporate identity down the toilet? Even if you buy into the negative brand associations that have been mentioned, how many corporations have an instantly-recognizable global logo? Page through the timeline below and imagine you're a corporate branding consultant getting ready to meet with hypothetical "new owners" of Peavey by reviewing their brand history. Would you really recommend ditching the logo?

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Remind yourself what a logo is supposed to accomplish. Here's a great rundown of the basic idea:

http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

Even if you buy the idea that negative brand image (people have name-checked high school, metal bands, cheap, etc.), the logo does conjure images of Hartley's "Quality gear at a fair price" motto. Couple that with the fact that Peavey is often the first brand new players can afford... marketing suicide to mess with that in my opinion.

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Look at the Peavey logo next to other bass gear logos in a simple black and white. If you attempt to divorce yourself from pre-concieved opinions and lore, I think the logo stands up pretty well against the others. And I also think the corporate image folks at Peavey have managed that logo pretty well (and managed it in a way where they understand the negatives that have been raised). It's easy for people to de-logo some of the larger pieces of gear (speaker cabinets), and the rack stuff uses it pretty tastefully in small print. I'll bet most people don't care, and some of the people who do care actually like the logo.

So glad there's new bass gear coming from this company.

--Steve
 

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