Was at their booth today at NAMM. Most basses had a big SOLD sign on them. And it was so mobbed most of the time you couldn't actually get in there to try one out!
I'll try again tomorrow.

I'll try again tomorrow.

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Thanks for the spec sheet!
I am very, very intrigued as to what the final standard model will be (to be announced next year). So far there's a Monarch 4, Emperor 5, and Imperial 5 - these seem like the most popular models, so I really have no idea what next year's might be. Any ideas? Not that I'm trying to ruin the surprise or anything, I'm just curious because it would have to be something a little different than your usual Fodera.
I'm gone to go watch the BBC Sherlock and get inspired. Lol!
I was just coming here to post that link as well.

Jason,
I'm wondering with the additional 31 MGS coming into the delivery schedule in 2012 what will happen to the delivery schedules of the vast amounts of customs already on order?
Will they be pushed back and if so what will be the impact?![]()
Of course they have a limit. This sort of thing can be planed out ,ahead of time with current staff, where it wont interrupt production of custom orders.
Street should be the list. I don't believe the Standards are discounted.
They should not be impacted. Our decisions about how to grow our production have assumed that most of growth comes from the Standard models and not a vast increase in the number of our Custom Shop instruments that we build. The sequence of introducing each Standard was determined two years ago, but the timing of releasing each model has been left to the collective thinking of all of us here to ensure that we can continue to hit the Production dates promised to our customers for Custom instruments when they placed their orders. All of this said, I'd like to clarify a few points...
1. You could certainly make the argument that if we had never introduced the Standards, we could actually accelerate the production of the Custom instruments and get them to customers sooner than we promised. However, one of my big jobs here at Fodera is to work to balance everything and while using our increased capacity to do this would have been pleasing to individual custom shop customers, it would be collectively bad as we would have either had to significantly increase custom model pricing or face an unsustainable business model.
2. Since the original schedule that we made back in July of 2009, we have collectively lost roughly 2 - 2.5 months compared to our original projected delivery dates. That is to say, on average we are delivering custom instruments roughly 2 - 2.5 months later than we promised that we would back in July 2009. While this is NOT something we are happy with (we'd rather be on or ahead of schedule), it is pretty phenomenal in the world of high-end custom building and certainly compared to the black hole that we were before 2009.
3. Most of the delay in the Custom Shop's builds comes from the sheer complexity of some of the orders and the fact that as a Company that went from having no scheduling of builds to one that religiously follows a linear schedule, we just didn't correctly anticipate all of the time it would take for each bass. And, when you are committed to being as nearly perfect as humanly possible, shortening build times on complex instruments just DOES NOT HAPPEN.
4. As a counter-point to point number 3, we released the YYS at last year's NAMM and, since they are a completely predictable build that does not vary, we are ahead of schedule on those and have been since delivering the first one roughly two week early -- a probably first in Fodera history.
So, this was a long winded answer, but I thought that some background and insight into our thinking made more sense than just saying "the Standards should not have a material impact on the delivery dates of our custom orders."
Hope this all makes sense!
Regards,
J
We definitely have limits and, most importantly, we have spent serious time figuring out what they are and have no plans to try to exceed them. The Custom Shop volume is self-limiting as we know the number of builds that we can do annually and as we add each new order to the end of the schedule, if orders are outpacing deliveries, the wait times will increase and become a self-limiting feedback loop. Right now we are running at roughly 17-18 months for delivering a new custom order. This is down from the 24-27 months that we were at when we first formed our partnership in October of 2010.
For the Standards, this is why we chose to build them in finite batches rather than just introducing them as "stock instruments." The build of each one has been placed into our overall production schedule to ensure that, barring things outside of our control, we can meet our delivery targets for ALL of our instruments.
As a person I am fanatical about deadlines and, hopefully, a lot of this has been infused into our culture. That said, I remain a craftsman at heart and we will ALWAYS delay a delivery rather than deliver something that's not as close to perfect as we can make it...so there will be times where delays happen. That's just the nature of the beast when building at this level...
J
...I remain a craftsman at heart and we will ALWAYS delay a delivery rather than deliver something that's not as close to perfect as we can make it...so there will be times where delays happen. That's just the nature of the beast when building at this level...
J

Oh, Todd...with this last little blip in your personal bass scene, what is your stable of Fodera's (and others, for that matter) going to look like when all the dust settles?
Finally got to play the YYS today at NAMM and have a nice chat with Jason. I was very impressed with the bass...great neck, very versatile electronics and and overall sexy feel.
I have never been a fan of EMG pickups, but the P/J set paired with the Pope pre really works. The bass had a really organic sound and like I have read, really begs to be slapped around a little! This one is high on my list.
So now I own 3 Foderas and have 2 on order. I guess things didn't go according to plan. Well, maybe according to Jason's plan![]()
I can't believe I'm saying this but I'm seriously considering ordering another Fodera.
Exciting stuff going on at Fodera these days!
I can't believe I'm saying this but I'm seriously considering ordering another Fodera. I've always said I wouldn't deal with the black hole/drama of the ordering process -- but Jason seems to have a legit process wrapped around it now.