I was at the 48th st Sam Ash less than a few weeks ago and played the ES5. I did mention to the guy the list price of ES5s coming out of the Fodera shop ...which is also the same as the dealers...quite a bit less than what was on the tag. I'm pretty sure he said something to the affect that he would match any price. They are just not up to snuff on Fodera pricing etc. (for some reason).
So I would NOT give up checking out or even buying that ES5 at Sam Ash as most likely if you point them to the Fodera site and any other Fodera dealer they will see what the should be selling it for. Also, I'm not sure that Fodera would like them to be selling their Standards for more than they do.
BTW, it was a nice one.... and the few I've checked out so far have been very consistant.
Do you want my guess? You do? Cool. Fodera's dealer margins are thinner than those of most other brands. Someone in Sam Ash's accounting department probably looked at what they paid for the bass and slapped their usual markup on it, not realizing you can buy the bass for $5,750 at Fodera or any of their dealers.
I wanted to love it too...