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Fodera now available from Sweetwater

Show me where they are offering customs on the Sweetwater site, and we'll be on the same page. I don't do Facebook orders.
How does ordering a custom address the original question asking if Fodera is now mass manufacturing?

Rhetorical - it doesn't. Good on you, though. Blue star in your future.

Edit: As of 09/01/16, I cannot order a custom Fodera on Sweetwater.com. Maybe Jason can, but I'm not going to use Facebook to ask him.

Trying to understand what you're so upset about. Have you contacted Sweetwater or Fodera to ask about customs?? Did anyone actually suggest that you order a custom on Facebook??
 
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A lot of online stores are carrying high end basses. Sam Ash has American Spectors. Sweetwater has Lakland, Ric and now Fodera. It's the way of the world now folks. Embrace it and enjoy it. I love Sweetwater. I have bought 3 basses from them and 2 amps. Great customer service. With the closing of many music stores and GC just stocking low budget basses and amps this was bound to happen. I am surprized that it didn't happen sooner. Very smart move on Fodera's part. With Sweetwaters payment plan it puts Fodera basses into the hands of many who could not afford to pay out $5,000.00 up front. Plus it gives the buyers the option to try the bass and return it if the buyer does not like it. A win win for the consumer. Yes it may not be a custom build to design bass but it's still a hand made Fodera. We are stepping into the future of bass buying. I like it.
 
Way back then in them 90's, 23ish year old me walked into a GC with $1400 in hard saved barista, gig, and temp job cash, ready to buy one of their Alembics. I was staring at them, deciding what to try first, and a sales guy breezed past me and said "...someday dreams can come true, kid". I walked out, to another store, and bought a Music Man. He could have made $70-80 bucks for handing me a bass.

I had a similar experience involving a Warwick fortress one at the local store. Ended up buying a g&l
 
A lot of online stores are carrying high end basses. Sam Ash has American Spectors. Sweetwater has Lakland, Ric and now Fodera. It's the way of the world now folks. Embrace it and enjoy it. I love Sweetwater. I have bought 3 basses from them and 2 amps. Great customer service. With the closing of many music stores and GC just stocking low budget basses and amps this was bound to happen. I am surprized that it didn't happen sooner. Very smart move on Fodera's part. With Sweetwaters payment plan it puts Fodera basses into the hands of many who could not afford to pay out $5,000.00 up front. Plus it gives the buyers the option to try the bass and return it if the buyer does not like it. A win win for the consumer. Yes it may not be a custom build to design bass but it's still a hand made Fodera. We are stepping into the future of bass buying. I like it.
I agree. I wonder how many Sadowsky's- especially the Metro line/ they would sell with that financing offer
 
Way back then in them 90's, 23ish year old me walked into a GC with $1400 in hard saved barista, gig, and temp job cash, ready to buy one of their Alembics. I was staring at them, deciding what to try first, and a sales guy breezed past me and said "...someday dreams can come true, kid". I walked out, to another store, and bought a Music Man. He could have made $70-80 bucks for handing me a bass.

You should have waved the wad of cash at him and said "Yep, now it looks like they're coming true somewhere else" and walked out.
 
You should have waved the wad of cash at him and said "Yep, now it looks like they're coming true somewhere else" and walked out.

Haha, if I'd known about GC comissions back then, and had been the less-shy semi-jerk I am now, I would have gone and found another salesperson and loudly insisted they help me due to the horrendous service from the other guy. But the Sterling I got was cool too (It was one of the first 500 out of the factory), and was my main gigging bass for a decade, so it all worked out ok.
 
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Haha, if I'd known about GC comissions back then, and had been the less-shy semi-jerk I am now, I would have gone and found another salesperson and loudly insisted they help me due to the horrendous service from the other guy. But the Sterling I got was cool too (It was one of the first 500 out of the factory), and was my main gigging bass for a decade, so it all worked out ok.

I say never buy something to prove a point. I don't believe in putting money into an a-hole's pocket.;)
 
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I'm confused about how to reconcile the notion of a stock Fedora with some of the interviews I've read where they said the raison d'être of building something like a Fedora bass was to customize every aspect of the instrument to the specific buyer.

I know there are economic realities they have to contend with as a business. But this (i.e. first doing stock models; and second, going through a major online retailer) seems to be a major backpedal from their espoused business mission.
 
I'm confused about how to reconcile the notion of a stock Fedora with some of the interviews I've read where they said the raison d'être of building something like a Fedora bass was to customize every aspect of the instrument to the specific buyer.

I know there are economic realities they have to contend with as a business. But this (i.e. first doing stock models; and second, going through a major online retailer) seems to be a major backpedal from their espoused business mission.

It's back pedaling, but it makes sense, imagine if we had to buy cars at even $10,000 cash?