All magazines run on advertising, even Bass Gear. They tried to do it without ads... guess what? It didn't work.
First off, Ed, thanks for the kind words! We still miss you here at
Bass Gear Magazine, and I personally enjoy what you are bringing to
Bass Player (and FWIW, your stuff is more technical than the other writers, which for me, personally, is something I value).
Regarding your quote, above, for the record, we have never tried to operate
Bass Gear Magazine without advertising. The business model from the get go was to offer the mag to as many readers as possible, with minimal (if any) cost to the reader. So, if you aren't getting income to offset expenses from your readers, you have to get it from advertisers. That being said, we don't have many "layers" to our company, and our budget is not outrageous (though it does cost a good bit to print a premium quality mag, and all that testing equipment does not come cheap).
Our theory is that content puts eyeballs on the page, and of course, the more readers you have, the more attractive that you are to advertisers. So, there is always a need to balance content and advertising, and each publication has their own budget, their own business model, and their own ideal balance of content to advertising.
I believe that
Bass Player and
Bass Gear Magazine are complementary publications, and I am a long-time
BP subscriber, myself. We both have to run on advertising, so I hope that no one would begrudge either mag for this fact. If you dig the content in a mag, then enjoy it! If you also get some ads to go along with that content, I say check them out. You might learn about a product that interests you. If not, then flip the page...
Take care, Ed.
