What do you mean?It's the name "G&L" that I think puts players off. It took me a long time to get on board but picked up my first from Greg @ Rocket Music. The LB-100 pine body with Fender flats is hands down the best playing bass I've ever had. And that's saying a lot coming from previously owning (and some later sold) Mike Lull, Roscoe, Sadowsky, La Bella, Fender AVRI's, etc.
How is G&L any less appealing than Fender (a car part), Gibson (a whisky - okay I'll give you that one), Martin (a bug eating bird), Seagull (a WORSE bird), Raven (a DEATH bird) Charvel (what the heck is a Charvel?), Steinberger - (sounds high tech... uh, oh yeah), Takamine (???), Ibanez (who's this Japanese guy with the Spanish name?), Guild (of thieves?), Rickenbacker (some dude who flies planes), Dean (your eminence...), Yamaha? Schecter? Smith, Sadowski, Danelectro (sound like 50s high tech), Silvertone, Harmony (you mean you can't play rhythm or melody on it?)
Obviously I'm being ridiculous - but seriously, what's the name got to do with anything?