A printing press was once a license to print money. Technology changed the delivery format, but the model is still valid. Stronger, even. Selling content.
Gets pretty tricky pretty fast at this point.
Grit at its height had a verified circulation of more than a million. That's a lot of news carriers. They used to say "newsboys". I'd say the Grit circulation department would have be just fine with girl news carriers. The point isn't who, the point is getting the paper on the right doorstep at the right time. Subscribers
do call if the paper's left in the rain, or thrown on the lawn, or roof ...
Mayhap one such as I would hear the stories first hand from circulation managers. Now
there is a thankless profession.
All that verified circulation determines how ad rates are set. That's paired with what's called penetration,
e.g. the percentage of homes that buy your content. If your verified circulation is 100,000 (yay), but the area you serve is 10 million people, you ain't doing so well.
Especially for a daily paper. People do tend to despise their local paper.
Content was never my concern. I couldn't
afford to worry about a client's content. Their business. What I saw to is it is correct on every micro-level. :: devil horns :: sometimes when I needed to teach editors something I used historical news stories for dummy content. Got editors reading, and writing headlines for the first battle of Ypres, or the burning of the Reichstag, or the very famous story of an emergency appendectomy on board a submarine.
Ya know, I forgot I did that ...