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1. Go to NAMM. Gibson and Fender are always right above each other in the ballrooms. At gibson it's jowly, paunchy guys in blue suits and the booth is closed to anyone who is not an authorized dealer. Now remember, I'm not some dreamy eyed kid on a guest badge from a music store; I'm a 50 something guy whose business has been a NAMM member for 24 years. I wear a buyers badge and the booth is still closed to me.
Down one flight and Fenders doors are wide open. Factory guys and indie reps are in Bowling and Hawaiian shirts. I ask one of them, "Is this the Eric Johnson Strat?" He says, "Yeah, it is, why don't you try it." Before I can answer it's off the wall and plugged into a custom shop tube amp. Year after year I see it. Fender's corporate philosophy is "Hey, it's Rock and Roll! We can make money and still have fun." Gibson, "Excuse me sir, are you an authorized dealer