Step by Step Instructions:
First: Get a band together that DOES NOT SUCK
Second: Make up a myspace page with some pictures and demo tracks
Third: Make a 1/4 page or 1/3 page flier with a picture of your band, your rates (which should all be higher than you actually willing to work for), your setlist and phone numbers of contact members and band website and email. If you have played anywhere, list those places.
How?? Open Office and Adobe Acrobat and take it to Kinkos. color front and back four on a page is about $.70 each, Black and White is about 10 or 20 cents each on heavy stock.
Fourth: Fill up your gas tank with gas.
Fifth: Dress nice and bring the best looking people in the band and or bring along some hotties.
Sixth: Go to every place in town that has live music. You can find out where these places are by looking in the local music or alternative newspaper or other local band websites gig listings.
Walk in the door of these places with the following in your hands; the promo fliers, a "month-at-a-glance" calender, and a pen.
Ask whoever greets you if they have live music there. For those of you that are sales challenged , say these exact words; "Do you have live music here?" If they answer in the affirmative, then ask; "Who do I speak to about booking a band in here"
Most of the time, that person will not be there. But write down their name, phone number if you can get it, and what is the best time to reach them. Leave the flier and make an appointment in your calender to contact that person at the right time.
When you actually get to talk to that person, they will realize that you are kind of for real. You have a flier, a website with a demo. All they really want to see is your set list and your picture. Believe it or not, I never got a good gig off a demo.
Seventh: When you talk to the decision maker, they will inevitably try to blow you off. Be firm, but pleasant. Let them know that you have a very good band. Every place you have ever played has booked future gigs. You are professionals and know how to gauge a crowd. You play a good mix, and most importantly, you don't run people out of the bar. All you are trying to do is get one gig so you can get into the rotation. Any popular music places will be booked out three months in advance and you will be booking something at least three months out. You may have to go back and see them again to remind them to get you in there. If they ask you if you have a following, tell them you have a large following of "dedicated drinkers and designated drivers." I throw in things like "if you don't like us, don't pay us" and "once we play here, you'll want to book us every other weekend."
Another thing I do when they start getting dismissive is to mention that we are already booked solid for the next two months, "I'm not looking to play this weekend, I'm just here booking out the next quarter and a few open dates." That sort of wakes them up and let's them know that we are an "in demand" group. It's also cool to open up the calender and let them see all those dates filled out. It just adds credibility.
Eighth: Go back again and again and again and repeat step Seven until you have a gig booked. Many times they want to hire you but have a ton of other more important things going on. Half these places are in constant ownership and management flux. Until they run you out of there, keep going back. Stop in at all crazy times. you just have to be persistent. You will get the gig.
Remember, if you are any good they will hire you once or twice a month at least (how often to work at any venue is a real issue for me and worthy of a separate thread). So in the end you only need to land 4 to 6 venues to be fully booked every weekend (if that is your thing), or less if you want to work less.
Now obviously this is a lot of work. And it's really only worth it if you are serious about playing out, because this takes a lot of time and effort. But if you are a good band, and you get these gigs, you are pretty much set forever once you get into the rotation at these venues. They are always looking for good bands. Other bands are either flaking on them or moving up and out of that circuit if they are any good.
You don't need connections. Any connections you have today could be gone tomorrow, so you need to know how to get out there and get 'er done!
Also, it's OK to fib a little bit. Just be able to deliver when the time comes.
Ninth: DO NOT SUCK, and get more work.
Rinse & Repeat.
Good Luck