It' funny that you say that. I was in Guitar Center today and played both a Fender Elite 5 Jazz and a Stingray 5. The factory setup was really nice on the Fender, so it made it feel like that much better an instrument. The setup on the Stingray was horrible! To someone who didn't know, the Stingray would have seemed like a sub par instrument. Of course they offered to set it up for $50.....It's funny how unplayable so many of GC's guitars and basses are a lot of the time. I guess offering to sell you a set up to go with your new guitar/bass is a way they can make extra money.
If they had a reasonably smart employee just doing basic set ups for their inventory (nothing drastic: truss rod, action, radius, intonation, maybe a little fret end filing...) there would be more sales. Unless they are looking ONLY to sell to Mr. & Mrs. Jones buying their son his first Squier, in which case they deserve a slow, painful demise.
Those of us who know what a well set-up instrument feels like are tired of wading through walls of poorly set up instruments. I'm not going to buy something that I need to perform work on unless I'm getting a screaming deal. It's likely I'm not getting a screaming deal.
My locally owned stores will set up before, and after a sale.
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