People want the guitar, but not the brand. Harley Benton is a 4 letter word for many because of the past of being not that good. They've really upped their game though, and as it's in a more positive light now, people are getting them if nothing else but to try them. I mean, a bass at a cost of a high end pedal? Especially if you're willing to service it and tinker, they're excellent for that.Harley Bentons are sleepers, for some reason. Almost everyone that's ever played one is amazed at the quality for the price, and most people that own one love it. Yet hardly anyone considers them as a "serious" bass. Instead of getting a super wazoo €300 high(ish) end HB, they'll buy an €300 entry level Squier Affinity* instead, and have a poorer instrument for it.
* I'm sure there are nice Affinitys out there, but every one I've ever picked up felt cheap.
Also, they would rather get an affinity bass because of ''a reputable brand'', and the mentality of ''too good to be true'' (which is pretty healthy) doesn't help.