BurningSkies
CRAZY BALDHEAD
- Feb 20, 2005
- 27,956
- 20,350
- Disclosures
- Endorsing artist: Dingwall Guitars
It's interesting going through Fender catalogs
In many ways Fender was ahead of its time with this move. They realized that it was the name that sells the instruments. And they knew that there were Japanese MI companies who were making instruments that were both cheaper and as good or better than the American made Fenders of that era that were totally digging into their business...In the end, these instruments became no less Fender than ones made by Fender in the USA and things like their reissues were often more true to the original than what was being done here.
I find all of this oddly ironic. Fujigen was, at one point, one of the companies making copies of Fenders - stuff out of their production in a certain era would have been regarded as a "knockoff". Fast forward a few model years, and this particular instrument was made, likely with the same tooling, but with Fender's blessing. Now, we're discussing if it's a "legit" Fujigen made Fender or not.
In many ways Fender was ahead of its time with this move. They realized that it was the name that sells the instruments. And they knew that there were Japanese MI companies who were making instruments that were both cheaper and as good or better than the American made Fenders of that era that were totally digging into their business...In the end, these instruments became no less Fender than ones made by Fender in the USA and things like their reissues were often more true to the original than what was being done here.