Those are interesting numbers. And I'm not saying that aren't smaller numbers, but those seem a bit exaggerated. If that were the case, they probably wouldn't bother to release any at all, it would not make finacial sense. Yet they do and the few they have released seem to have sold and been successful. As for manufacturing costs vs sales vs marketing vs demand, 33 years in manufacturing estimating and purchase has taught me that if Fender can offer the variety they do, so can Ibanez. Especially when both are using the same manufacturing facilities in Asia for some of their models. My point was that they are big enough to be able to offer a little more in those areas and capitalize on the demand. Thats all. They make a great product overall, especially compared to Fender, and they could improve it.