- Jun 19, 2004
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- Disclosures
- Endorsing Artist, Schroeder Cabinets
(snip)...
played a free gig once, opening for a local guy who'd migrated to and from Nashville (another pop country clone who kept hitting the wall down there). he was in town to "raise some money" for his next venture to Tennessee. the show was an hour drive for us, we played for the allotted time (one hour), and he just shook our hands at the end of the night and said "thanks for coming." like, really? not even gas money to get back up to the city? truthfully, i don't know why we even played the show (i never could stand the guy...self-important preening star wannabe). but that one instance drove home the point that i'd prefer to be charge of the gig process as much as possible, whether low-key or bigger (100+ capacity).
Or, more ideally, have a good promoter do it for me, who's not only better at it than I am, but leaves me free to do what I do, and be the "bad guy" for me. In my experience, if at all possible, it's best to avoid having someone in the band take care of business. It's important for the talent buyer not to talk directly to the band, because that forces you into a role you don't want to be in, sociologically. It's kind of like the good cop/bad cop thing. The agent, promoter, whoever can ask for things and get what the band needs without worrying about looking like a jerk. He can take the heat for the band and diffuse the situation if things get nasty. Talent buyers will tell things to promoters that they won't tell to bands directly. A good promoter can talk business in a way that separates you from the process and gives the perception that you're an artist, and your time is too valuable to do things like settle up and have someone to do it for you. This is a good perception for club owners to have.
Also, talent buyers are less willing to piss off a promoter, because losing the trust of a good promoter means losing ALL of his bands, too, not just the one playing there that night. In my experience, they are worth the 10-15% they charge.
There are other advantages: It leaves the band free to interact with fans, which means you sell more CDs and merch. I will never forget the first time I played a show with roadies: While it was nice to give my back a break, the real advantage is that as soon as I got off stage, I could go up and talk to people! They were excited about our set, some had questions about our gear, some just wanted to congratulate us on our performance, etc. This gave us a great opportunity to talk up our latest CD and kind-of herd them over to the merch booth... We sold enough extra CDs & merch that night just by doing that to more than cover the cost of the roadies. It was an eye-opening experience. The same goes for a promoter: You don't have to worry about settling up right away; you can relax, have a beer with people, and make some friends/fans, which is really what long-term success in this business is all about. I've gotten so many fill-in & session gigs by just chatting with other musicians at shows I'm playing, which I couldn't do if I spent the 30 minutes immediately following my set loading out and trying to deal with getting paid, too.
Hope this helps.
