One or two people have brought up the "adapt or die" scenario, and I can't say I disagree. I live in a city a (well...a city by Canadian standards, plus/minus 72, 000 people) that has three brick n' mortar stores, including Long & McQuade, AKA Canada's Guitar Center, the other two are independents. I can go on the L & M website and search for specific models of basses currently stocked at specific locations, but I can't do that on the websites of the other two...although they do list the brands that they carry, it would be nice to check their websites to see what, exactly, they have in stock at any specific time. The one independent shop hasn't even updated their Facebook page since 2010/2011, to give you an idea of how little they seem to care about having an online presence, and their actual website is borderline primitive by today's standards.
I guess I am describing a "first-world problem", especially given that none of these places are more than a twenty-minute drive from my house, but let's be honest, convenience is king these days, and there is nothing more convenient than window shopping online. Having said that, I am currently very tempted to pull the trigger on a Godin Shifter Classic 4. My choices are (A) order online, (B) order via the local L & M (I know from searching their website that they don't have one actually hanging at the local store), or (C) order via the one independent shop here that deals in Godin products. My choice is likely to be (C), because I try to support local stores when possible, and because I like the store/staff...and that would be the case even if I could save myself a few bucks by ordering online...key word "few"...if I could save myself, I dunno, a couple of
hundred dollars, well...

EDIT: I realize, though, that not all brick n' mortars,
especially small, independent shops, can afford to have a big online presence with all the latest interactive features...