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Interesting Call with EBMM...

My brother and I were just commenting on this the other day, as I remarked at what a confusing mess EBMM find themselves in with a multitude of products at different price points, sharing the similar branding or even the same name. Not only has it diluted the brand it has confusion and a loss of confidence with customers.

Warwick aren't much better now that they're flogging cheap basses made in the far east under different 'tiers'.
Still easier to follow than MM
 
O.....m....G....!!!! you oughta know these things!!!

Sorry, couldn't let that slip ;P

and now serious: What i was told is as follows:
EBMM = the real deal. (cost about €2400,- new here)
SBMM = EBMM stuff built under licence in indonesia (cost about €800,- new here)
SUB = SBMM built stuff also in indonesia more or less as a replacement for the OLP stuff

Correct me if i'm wrong (which i'm sure yall will ;))

OLP above or below SUB? Nearly bought an OLP from that Neil Murray guy from Whitesnake
 
OLP above or below SUB? Nearly bought an OLP from that Neil Murray guy from Whitesnake
Technically below in terms of parts and quality - the Sterling SUB is much closer to the sound, quality and feel of a true Stingray. Also the OLPs are mostly passive (there's one OLP version that's active from my understanding) but they're decent and often make good mod platforms.

I didn't know about that "other" Sub that also is. Thanks for that.
If you can find that other SUB, the US made EBMM SUB for a good price (around $300 or so) - grab it! It's essentially an EBMM Stingray Classic but with budget finish. Pretty much the same parts, slight difference on the bridge logo, body wood is different but same pickups, same quality work made in the same factory - it is a true blue Musicman. There's both a passive and active version of these.
I bought mine for $160 - which would have been a decent used price for a Sterling SUB bass except for it wasn't a Sterling SUB but an EBMM SUB! In this case, the confusion over the different models worked in my favor.

The headstock of these SUBs look like this:-
2 headstock.JPG
 
So, Sterling by Music Man is NOT a Music Man (or Ernie Ball) company even though it's called Sterling BY Music Man, they have models called "StingRay" and "StingRay5" AND there are direct links at the top of every page of the Sterling by Music Man website to Music Man and Ernie Ball? If it's not related Music Man company, than what the heck is it?

Some licensed designs.

SBMM basses are called Ray not StingRay.

There is nothing on them made by Music Man and SBMM is a completely separate company that is not owned by Music Man.
 
Some licensed designs.

SBMM basses are called Ray not StingRay.

There is nothing on them made by Music Man and SBMM is a completely separate company that is not owned by Music Man.
From Wikipedia's entry on the Music Man company:

"In 2009, as a replacement for the SUB line, Music Man licensed Praxis Musical Instruments to build a new import budget brand, Sterling by Music Man.[4]Basses included the RAY34/RAY35 (StingRay 4- and 5-string copies) and the SB14 (Sterling copy). Guitars included the AX20 (Axis Super Sport), AX40 (Axis), JP50 (John Petrucci) and the SILO30 (Silhouette). In 2012, Praxis expanded this line with the "Sterling By Music Man SUB Series" to compete with other sub-$300 USD "beginner" instruments, produced in Indonesia and other Far East countries using "non-standard" woods (i.e. not typically thought of as "tone woods") to keep production costs low.[5]"

As I thought, this is a licensing agreement. The brand is owned by Music Man.

Music Man (company) - Wikipedia
 
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From Wikipedia's entry on the Music Man company:

"In 2009, as a replacement for the SUB line, Music Man licensed Praxis Musical Instruments to build a new import budget brand, Sterling by Music Man.[4]Basses included the RAY34/RAY35 (StingRay 4- and 5-string copies) and the SB14 (Sterling copy). Guitars included the AX20 (Axis Super Sport), AX40 (Axis), JP50 (John Petrucci) and the SILO30 (Silhouette). In 2012, Praxis expanded this line with the "Sterling By Music Man SUB Series" to compete with other sub-$300 USD "beginner" instruments, produced in Indonesia and other Far East countries using "non-standard" woods (i.e. not typically thought of as "tone woods") to keep production costs low.[5]"

As I thought, this is a licensing agreement. The brand is owned by Music Man.

Music Man (company) - Wikipedia

Yeah, Wikipedia is always 100% accurate, just like TalkBass.

Please prove that Music Man owns Praxis. Anonymous posts on the internet (Wikipedia) don't count as proof.
 
Yeah, Wikipedia is always 100% accurate, just like TalkBass.

Please prove that Music Man owns Praxis. Anonymous posts on the internet (Wikipedia) don't count as proof.
Yeah, I hear this a lot. But Wikipedia does employ editors and their articles are better sourced than 99% of the crap you read about in other areas of the internet. That's what that little section at the bottom of each article with references is all about.

It's an important source, despite what anyone who has a bias against well-cited material might conclude. Any company interested in its reputation will be making sure these entries are accurate.
 
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MusicMan doesn't own Praxis. That isn't what anyone is saying...
MusicMan owns the brand, which they license to Praxis to produce the actual instruments under the SBMM name.
Thank you. Why is a licensing agreement hard for anyone to understand? They entered into a contract with Praxis to handle the manufacture, marketing and distribution of a budget line of instruments.
 
Thank you. Why is a licensing agreement hard for anyone to understand?
I really don't know. I think the trouble is most people just assume that the EBMM/SBMM relationship is the same as the Fender/Squier relationship (I did myself until this thread prompted me to read into it).
To me, the name "Sterling By Music Man" implies some level of involvement or oversight by EBMM in the SBMM brand, beyond a simple licensing agreement. Add this to the fact that EBMM already produces a bass called the Sterling, and the whole naming scheme does come across as quite a mess IMO.
But I agree, the idea of the licensing agreement itself shouldn't be confusing or difficult to understand, it's the choice of naming that makes me scratch my head o_O
 
So, based on everything said in this thread, this advertisement is totally wrong? Correct?

[Invalid or Expired Link Removed]

0000506_ernie-ball-music-man-sterling-sub-ray4-h-bass-guitar-rosewood-neck-walnut-4-string.jpg
If my understanding is correct (and that is a big if), that bass should be called a SUB by Sterling. The name Ernie Ball Music Man shouldn't be included in the listing title, as the SUB brand is manufactured by Sterling by Music Man, not EBMM.

But I'm happy to be corrected :help:
 
I really don't know. I think the trouble is most people just assume that the EBMM/SBMM relationship is the same as the Fender/Squier relationship (I did myself until this thread prompted me to read into it).
To me, the name "Sterling By Music Man" implies some level of involvement or oversight by EBMM in the SBMM brand, beyond a simple licensing agreement. Add this to the fact that EBMM already produces a bass called the Sterling, and the whole naming scheme does come across as quite a mess IMO.
But I agree, the idea of the licensing agreement itself shouldn't be confusing or difficult to understand, it's the choice of naming that makes me scratch my head o_O

It's a marketing thing. They license their designs to be rebuilt cheaply by another company, but they are still their designs, so making sure the Music Man name is on them is a smart sales move.

But the Sterling name being used to brand that product line was just stupid. They did one thing smart and then muddied it all up.
 
If my understanding is correct (and that is a big if), that bass should be called a SUB by Sterling. The name Ernie Ball Music Man shouldn't be included in the listing title, as the SUB brand is manufactured by Sterling by Music Man, not EBMM.

But I'm happy to be corrected :help:
Depends on when it was made. If anyone actually looks at the Wikipedia entry, it says that the SUB line was their initial entry into inexpensive manufacturing. I remember when these were hanging new in the music stores so that is not a mystery to me.

If I'm understanding this correctly, the original SUBS were an Ernie Ball branded product. They discontinued that product line and entered into the licensing agreement that brought us SBMM. Then SBMM decided to do a new line of SUBs. But those SUBS have a different naming convention. So this is likely an EBMM SUB that was made before SBMM was in existence.
 
Depends on when it was made. If anyone actually looks at the Wikipedia entry, it says that the SUB line was their initial entry into inexpensive manufacturing. I remember when these were hanging new in the music stores so that is not a mystery to me.

If I'm understanding this correctly, the original SUBS were an Ernie Ball branded product. They discontinued that product line and entered into the licensing agreement that brought us SBMM. Then SBMM decided to do a new line of SUBs. But those SUBS have a different naming convention. So this is likely an EBMM SUB that was made before SBMM was in existence.

but this
Link Removed

isn't the same as this

Link Removed

So to me the Ad that I posted is just plain wrong
 
Depends on when it was made. If anyone actually looks at the Wikipedia entry, it says that the SUB line was their initial entry into inexpensive manufacturing. I remember when these were hanging new in the music stores so that is not a mystery to me.

If I'm understanding this correctly, the original SUBS were an Ernie Ball branded product. They discontinued that product line and entered into the licensing agreement that brought us SBMM. Then SBMM decided to do a new line of SUBs. But those SUBS have a different naming convention. So this is likely an EBMM SUB that was made before SBMM was in existence.

I'm pretty sure the old EBMM SUBs have the Ernie Ball logo on the headstock. This one has the Sterling logo.

Edit: B-Mac beat me to it
 
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