Find whatever makes you different an roll with it.
I see attractive women with not-very attractive men; and its based on how they stood out. Aside from personality.
I know how you feel; I know I'm not unattractive but where I live, (city on an island in a pluvial rainforest) I am not considered attractive.
You have to move to where the fish are biting (Cliché fishing metaphor delivered)
This part reminded me of a bit by a comic I saw once. She grew up in a small town and moved away to the big city to try to get famous. She said "How attractive you are depends on who you're being compared to. Back home, I'm a fairly attractive woman. But by L.A. standards, I'm a man."