Leo Fender was a functionalist, from all I've read. He didn't get into the finer aesthetics so much. Freddie Tavares was the man with an eye for curves and proportions, to the degree that any slight variations on the classic P/J/S trio just look off.
ED: Almost equally classic are the modernist shapes Ray Dietrich, a retired automotive designer, drew for Gibson. Roger Rossmeisl created the Rickenbacker "wave", which continues to attract. EBMM employed BMW's design team for the Bongo, and while it was divisive when it appeared, it's certainly distinctive and memorable.
ED: Almost equally classic are the modernist shapes Ray Dietrich, a retired automotive designer, drew for Gibson. Roger Rossmeisl created the Rickenbacker "wave", which continues to attract. EBMM employed BMW's design team for the Bongo, and while it was divisive when it appeared, it's certainly distinctive and memorable.
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