In
theory, that all sounds swell. I take it you didn't read the articles I linked? That's ok, i didn't finish them either

but i can tell you from living in a town full of tech Fortune 500 companies that the shopkeeper catering to the 'tech Bro' world will not be able to afford to live in the same town where he operates, and any charm or individuality each neighborhood
had will be razed in no time... RE: say goodbye to the artists, most blue collar people, and any interesting characters in your area that make less than upwards of 100k. If the city is not already set up to handle such a population explosion, say hello to bumper to bumper traffic as far as the eye can see and the smallest of tasks like 'running to the post office on your lunch break' taking 3x longer than it used to.
I'm not saying it's
all bad, but the downsides aren't evident up front. It's a great time to be in the construction trade, but you don't want to be in the latest part of town with multiple cranes just trying to get
to the freeway from a few blocks away when all those workers start getting in their trucks to go home from 2-2:30 onward (very very few of those dudes can even afford a house in this city.)
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And to address @Joe Nerve 's topic... i don't buy much online at all, & i can't speak of Macy's sales practices because i tend to avoid corporate giants altogether (don't even get me started on WalFart) and will always be willing to pay a bit more to shop a mom and pop store, which I don't think that they qualify as, so eff em by taking your business elsewhere.