My take on that style of pickup is that it's about design efficiency, in the sense that you use the least amount of wire per unit of "exposure" to the magnetic field. This aligns with feedback where people seem to perceive it as a fairly un-colored pickup.
Something like a Jazz pickup has a lot of wire spent getting from place to place in the coil. Hence you end up with more resistance and more capacitance for a given output. And that adds some flavor to the pickup. If you want to design a pickup without that flavor, you'll want to minimize the amount of wire used in that manner, and winding a coil directly on a pole piece is pretty much by definition the least-possible amount of wire for a given number of turns.
Something like a Jazz pickup has a lot of wire spent getting from place to place in the coil. Hence you end up with more resistance and more capacitance for a given output. And that adds some flavor to the pickup. If you want to design a pickup without that flavor, you'll want to minimize the amount of wire used in that manner, and winding a coil directly on a pole piece is pretty much by definition the least-possible amount of wire for a given number of turns.
