so... let me get this straight, in order to rebel from conformity, you decided to conform to the standards of a subculture that demands the utmost of conformity? How cliche is the act of seeking non-conformity through joining another social herd? I became a metalhead for the same reason, but I'm not going to fool myself into thinking I was really any different from all the kids I see listening to bring me the horizon, I don't think there was ever a point where any of this stuff WASN'T cliche.
So true! Metal has been a cliche ever since the NWOBHM served to revive it, in 1979. There are even metal songs from the period that seem to spell out the "rules," like "Denim and Leather," from Saxon.
Living in L.A. and playing the originals scene there in the 80's, I can tell you that it was all about how you looked first, then about how you sounded. Opinions were sharply divided about some well-known local names, particularly Motley Crue, and Poison ("dunno what yer gettin' 'til ya bend 'em over"). There were a lot of bands trying to get on the bandwagon, and for a while, every decent heavy band in L.A. was getting signed. There were also a decent few who never made it past the first album, and this was back when the bands to imitate were Priest, Maiden, Dokken, and the like (in other words, when the words, "melodic" and "metal" could still be used in the same sentence, with some credibility).
Fast forward an entire generation. The hotties that used to appear at L.A. metal shows in the 80's are the cougars of now (and the reason why Bon Jovi is still a viable act). Their kids grew up on the post-thrash stuff, and we now lament the impact that this has had.
I posit that rock has not truly had anything truly original and memorable for the past quarter-century, and it is getting worse. It's like the producer has become an unofficial extra member of a band. The sonic alchemy has to be just right, in order to have a band sound anywhere near intelligible, whereas, in the old days, music had more structure and melody to it, so that, if you had equipment/acoustics or environment issues in play at a gig, you could still make recognizable music that sounded OK.
What we need is nothing short of a new musical revolution. Jazz happened in the years following WWI, and kept going, losing primacy when rock & roll came along, in the late 50's (and was abetted by the rise of the baby-boomer generation). Rock has maintained primacy since then, but I could argue that it lost that primacy, sometime in the last decade, to hip hop and "digital pop," as purveyed by the [DEL]skanks,[/DEL] errr, Britneys and Gagas of the world, and those who aspire to be them. Blame American Idol.
It does not look like there is a new musical form waiting in the wings. As futurist, Alvin Toffler once wrote, our culture has indeed become a "surfeit of subcults," and music is no exception. I have a friend and neighbor young enough to be my son who likes to hang out, and sometimes is my de facto roadie, and he is more concerned with classifying a piece of music than with understanding it ("would you say this is metal or alternative?"). Don't even get me started on that one! "Alternative" is an over-used cliche, as is the word, "jam." Look at their original meanings, and how they are used now. "Alternative" is simply marketing-speak, as there is nothing to be an alternative to, and the "jams" that the hip hop kids like are the most structured assemblages of sound around (I hesitate to call them "compositions").
The OP is simply lamenting something that the true musical cogniscenti have known for some time. The "pop art" ethos of the Who has given way to "the pop machine" lamented by Pink Floyd. The majority of the consuming public is too ignorant to know the difference, but the majority of those who would be musicians are also part of the problem.
EDIT: So, I look at my calendar, and realize that I have a gig coming up at a biker bar on the 30th, with a band that wants to transition from 80's & 90's hard rock covers at biker bars to casinos. It'll be the heaviest set I'll have played in years, and I am so glad that I have my Squier Jaguar for it. It's stuff that I mostly do not play or listen to, but has a familiarity from days gone by. Guitard in this group will be the biggest challenge, as he is bringing up titles that he thinks would work in a casino, only to have me tell him, "less George Lynch, and more George Benson." Yep, you guessed it, guitard (and drummer, too) wear the long-haired "uniform." Singer knows what time it is, about the material, and has both a wonderfully supple voice, but also that "it" quality that the dynamic performers have, and drummer knows wisdom when he hears it; he'll play.