I know next to nothing when it comes to this subject, so I can only ask questions.
Are there different metal market segments? I'm thinking principally in geographic terms - is Scandinavian metal different from metal in the UK? Is Europe apart from Scandinavia a different thing? Is the US market distinct from the rest of the world? And what about Asian metal? Or is it the case that globalization has homogenized and blurred these former differences out to such an extent that they no longer exist (if they ever did)?
And if Mesa is looking to cement a place in the (I assume fairly substantial) metal market, are areas outside the US meaningful to them?
In metal, Typically regions somewhat tend to define sub-genres. Like "Swedish metal" is definitely a definable sub-genre of metal as a whole. I dont know that it necessarily affects the choice of bass amps per se, but it might.
I think it also comes down to the "size" of the band. Bands big enough to tour outside of their home country will either a) bring whatever amps they personally own, b) use popular amps available from backline supply in the country in which they're touring, or c) have endorsement deals to use a particular brand.
w.r.t. (a), could be anybody's guess. Mixed bag of vintage amps, tube or solid state, etc.
w.r.t. (b), Ampeg, Fender, GK, Mesa, Orange, and oddly lots of SWR. Also Traynor in Canada.
w.r.t. (c), I've seen Orange popping up everywhere lately.
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