bongomania
Commercial User
Ouch! As the anti-capitalist from Detroit old Hank is a sore spot for me. Why aren't the wealthy held accountable?
I'm going to have to use the opposite approach than that of Mr. Ford. He started at the bottom and worked his way up. Everyone could afford to buy a Ford.
I don't normally defend Ford, as he was a personal friend of Hitler (no joke at all). But his method was to take an idea that was normally prohibitively expensive and try to find ways to streamline production in order to cut costs. That method is still the core of almost every successful business- the only exceptions being companies that have luckily developed "legendary" reputations over the years, such that efficiency and cost are not as relevant. Rickenbacker is one such example. I suppose Butler is too- if he actually sells enough of his custom units to not take a loss on them. Even Zvex, whose pedals command ridiculously high prices due to the brand name reputation, has had to (or at least chosen to) put out a higher-volume factory production model line alongside his boutique models.
IOW if you have that reputation already, and a reliable flow of people who will "do anything" to have your brand name on their gear, then you can call the shots. For anyone else though, the consumer market calls the shots, and the most proven way to get to them is by improving efficiency of production and delivery.
So, thinking of Butler, and Skjold... are there any other established names in boutique audio gear with whom you could partner? Where they give you a platform for sales, and access to their machine shops, in exchange for shared profit? Think small-scale yet high-end manufacturers in a similar vein to yourself, but where they may have the resources in-house to cut your production costs.




