I have yet to receive an instrument from
Sweetwater that isn't the one pictured, for any instrument where they specify the exact serial number you are purchasing.
*Yes. The one pictured on the website is a stock photo. The one they send you is of the actual instrument.
Do they take pics of ALL or just the ones that get the 55 point inspection? (That inspection is for purchases of $300 and up.)
How do they verify that the item they received has not been damaged in shipping? Also, you don't understand the manufacturer restriction on pricing. Manufacturers set a FLOOR, not a CEILING. You can price an instrument as high as you like, but don't you dare advertise it below the lowest price that everyone else is offering.
*The 55 point inspection uncovers shipping damage between manufacturer and dealer. SW even will do minor repairs in-house (buff out a scratch?) rather than send it back and delay the process. Photos they take in-house can be used if the damage occurs during shipment to customer.
*And I do understand that the pricing restriction is a minimum dictated by the manufacturer. But pricing higher than that in ads or online is restricted by competition. If SW does this inspection, it cost them money that the competition isn't spending.
And yet the photos accurately depict the instrument, with the exception that sometimes the instruments look better in the flesh when the lighting isn't causing as much glare.
*Agreed. The goal is to document the instrument's condition, not to sell it.
Marketing photos look better not because the photos are better, but because they make sure to pick an instrument that has the best looking top that they'll ever sell at that price point.
*Yes. That, and the photos are done by professionals who know how to make the instrument look it's best in those pics.
I'm not sure who assumes that a setup is part of the SW inspection, especially since they will gladly sell you a setup.